Convention host city Ljubljana tipped by press as “must visit” destinationABTA announces today another main stage speaker for the 2014 Travel Convention which will take place on 21-23 September in the Slovenian capital Ljubljana. Sarah Harper, Oxford University Professor and Director of the Oxford Institute of Population Ageing, joins Justin Urquhart-Stewart, and James Wallman, as main stage speakers on the opening day of the Convention in the Slovenian capital. Ljubljana has been tipped by both Lonely Planet and the Scotsman as a “must visit” destination in 2014.
Sarah Harper will discuss the business impact and business opportunities afforded by an ageing population and rapidly changing demographics. She is ideally placed to provide advice on how to get the most out of this market in her roles as Professor of Gerontology at Oxford University and Director of the Oxford Institute of Population Ageing.
Delegates to the Convention will also have an opportunity to join a number of exclusive excursions to see some of the highlights of Slovenia and Ljubljana. Exclusively for Convention delegates, the Slovenia Tourist Board is hosting complimentary walking tours of the City and excellent value excursions to Lake Bled and the famous Postojna Cave, Slovenia’s number one tourist attraction.
Both Lonely Planet and the Scotsman are tipping Ljubljana as a must visit destination in 2014. Lonely Planet describes it as “one of Europe’s greenest and most liveable cities, boasting a friendly café culture by day and vibrant nightlife after the sun sets.” The Scotsman sees Ljubljana as the “true Paris of Eastern Europe, with an endless array of charming, bustling cafes, bistros and wine bars, intricately designed bridges and exuberant art nouveau architecture.”
Mark Tanzer ABTA Chief Executive said: “Professor Sarah Harper completes an impressive line-up of speakers from the Our World section of the Business Programme who will highlight some key trends that will provide the context for the Convention sessions focusing on our industry, looking at what’s happening on the geo-political and economic front, changes in demographics and how this will impact UK consumers. I look forward to meeting delegates in Ljubljana, a beautiful, vibrant and historic city which has been tipped by both Lonely Planet and the Scotsman as a must visit destination in 2014.”