Representatives from across the business events industry were also treated to a familiarisation tour of Liverpool as part of a collaborative industry wide endorsement.
Liverpool Convention Bureau, Liverpool Football Club and the Concerto Group at the Liver Building, provided the hospitality for the delegation, with ACC Liverpool creating a networking and hospitality hub exclusive to members of the UK events industry.
“The International Festival for Business is a classic case of how one event can spur business growth and economic benefit across multiple industries,” commented Michael Foreman Head of External Relations for ABPCO, who leads the Event Industry Collaborative Initiatives committee. “Liverpool proved itself a warm, hospitable and dynamic host and the entire delegation were hugely impressed with the quality of facilities, and dedication from the city, it was really buzzing.”
The delegation also heard speeches from ACC Liverpool Chief Executive Bob Prattey and Chris Brown, Director, Marketing Liverpool, both underlining the importance of a collaborative approach from the events industry to showcase its influence in business and its benefit to destinations.
"The benefits of doing this provides the opportunity to build relationships between our associations as well as leverage our collective influence in various forums right up to the highest level. Working in collaborative ways with Associations and their members is no doubt a catalyst to drive new business, growth and economic impact" concluded Foreman.
Chris Brown also added: “We have a strong partnership approach in the City that has enabled us to host over 300 business events through the International Festival for Business but we fully recognise that our future success will be determined by how we further develop collaboration across partners, the Associations and their members. This gathering in Liverpool has been a great step forward.”
Organisations on the delegation included the BVEP, ABPCO, HBAA, EVCOM, ISES, MPI and Britain for Events, with over 90 professionals meeting for the evening reception in the Liver Buildings, hosted by Concerto Group.