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Jaguar Primary School Challenge comes to Ricoh Arena

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Over 4,200 students from across the UK descended on Coventry’s Ricoh Arena to attend three major educational events.
The trio of high-profile events, which all took place on the same day, saw schoolchildren across the country engage in exciting and interactive activities over a variety of different topics.
A special guest was present in the E.ON Lounge in the form of world-renowned author Dame Jacqueline Wilson, famous for The Story Of Tracy Beaker, who was presented with a Lifetime Inspiration Award, answered questions from an enthusiastic audience and took part in a book signing for the children during the Literally Coventry Book Festival.


At the same time, the Jaguar Exhibition Hall played host to the Jaguar Primary School Challenge UK National Final organised by Jaguar Land Rover and the Midlands Big Bang Young Scientist and Engineer Fair, which both specialise in engaging children in engineering, technology, maths and science subjects.

Big Bang held a variety of career workshops and stands from local companies to give an insight into future careers in engineering and science.

The Jaguar Primary School Challenge final saw 150 young people from as far as Glasgow and Norfolk compete for the overall trophy with their miniature racing cars.

The teams of primary children aged from six to 11 had spent the past six months designing, manufacturing and testing their vehicles, emulating real life engineering processes, mentored by Jaguar Land Rover graduates.

The cars were then raced along a track and young people had to present to a panel of judges about all aspects of their project. The children also had the chance to meet Dr. Ralf Speth, Jaguar Land Rover CEO, who spoke to them about the need for more young people to become engineers and lead future innovations for the company.

Les Ratcliffe, Head of Community Relations at Jaguar Land Rover, said: “Jaguar Land Rover is committed to promoting the STEM (Science, Technology, Engineering and Maths) agenda through our national education programmes to address the national shortage of engineers.

“Jaguar Primary School Challenge demonstrates the importance and relevance of STEM subjects to the workplace and also gives young people the chance to learn about real-life design and engineering processes. We hope it will encourage more youngsters to consider careers in engineering.”


Jenny Shortt, Marketing and Partnership Manager at the Ricoh Arena, was delighted that the venue seamlessly played host to all three national events.

“We’re really pleased with how the day went,” Jenny said. “It all worked really well and holding three major events for students across the nation emphasises the versatility of the Ricoh Arena as well as our reputation for holding large-scale events.

“We’re delighted that we not only attracted around 4,200 students in one day but helped to provide an excellent environment for children to learn in.

“Everyone really seemed to enjoy it because there was plenty of excited chatter throughout the Ricoh Arena and we look forward to welcoming more schools in the future.”

Pictured: Jaguar Land Rover CEO Dr. Ralf Speth took time out of his diary to visit the Jaguar Primary School Challenge finals and spoke to the children about the exciting careers they can pusue in the automotive indistry.

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