Congresses generate € 15 million in direct spendingThe Hague, the international city of peace and justice, has hosted twice as many international congresses in 2013. The International Congress and Convention Association, ICCA, made this announcement on 12 May 2014. Hosting 34 international association congresses, The Hague is in second place in The Netherlands, together with Rotterdam. The increase has yielded the city’s economy some € 15 million in direct spending.
Marco Esser, director at The Hague Marketing: “The Hague’s congress business is on the rise. We host more and more fine congresses and these run smoothly, like the 2014 Nuclear Security Summit. We recently won the M&IT Award for Best Overseas Convention Bureau in the meeting and event industry.
"Being a prize awarded by customers, it is pure appreciation for the client-directed approach of the people at The Hague Convention Bureau. Esser believes the great strength of the Convention Bureau is its close collaboration with The Hague’s stakeholders, pursuing shared goals. The Hague’s clear profile as the International City of Peace, Justice and Security is an important factor. In 2013, one third of the congresses held in the city were related to this theme.”
The Netherlands’ top 3 congress destinations are Amsterdam in top position with The Hague and Rotterdam sharing second place, followed by Maastricht. The annual global ranking by ICCA lists association congresses only and excludes business and corporate events. The congresses need to have a minimum of 50 participants and must be organised regularly, rotating between at least three countries.