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The Noodle House arrives on the London dining scene

The Noodle House, London
Jumeirah Restaurants, the dedicated food and beverage division of Jumeirah Group, has partnered with UK-based EQ group to bring one of the UAE’s famed home-grown brands, the noodle house, to Central London. London residents are now able to enjoy the authentic flavours of South East Asia via Dubai in Shaftsbury Avenue at the newly opened restaurant. 

Based in the bustling streets of Soho on Shaftesbury Avenue, the latest opening is a key achievement for the Dubai-based brand as it enters another key market bringing its popular array of Indonesian, Singaporean and Malaysian dishes to the discerning diners of London.

The noodle house first wowed customers in 2002 at the very first the noodle house in Jumeirah Emirates Towers in Dubai. Since then, the brand has gone from strength to strength with seven restaurants in Dubai, a further 16 across the Gulf region and eight other outlets in countries including Russia, Pakistan, Morocco and Cyprus.

“The noodle house brand continues to make its mark on the international dining scene and we are confident that the South East Asian cuisine and the wide choice of delicious dishes will make a big impression in London,” said Jason Myers, Managing Director of Jumeirah Restaurants. “Having recently opened in Dubai – our seventh in the city -, we are incredibly excited about the international future for the brand.”

The mouthwatering dishes on offer range from Curry Laksa, Roast Duck with Pancakes and Green Curry and will be prepared in the show kitchen in a traditional hot wok and served in a cheery, communal setting.

The noodle house is now open and located at 117 Shaftesbury Avenue.

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