In 2014 Costa Norton Canes will serve as many customers as the population of Birmingham and have 10.2 tons, the equivalent of 19 African elephants, deliveredThe world’s largest (by volume sales in the World) Costa Coffee has opened at Roadchef’s Norton Canes service area. Capable of well over £100k of sales per week the unit has been designed to cope with the massive footfall visiting the M6 toll road service area. “In our busiest week over 106,000 people walk through the doors here at Norton Canes and this store will allow us to serve them great coffee faster than ever before” said Site Director Peter Watson.
Each year, the new store expects to serve over 1 million customers, prepare 840,000 hot drinks for drivers, including 279,600 lattes, and to have 10.2 tons of coffee delivered. That’s the equivalent of serving coffees to the entire population of Birmingham.
With thirty outlets across the Roadchef estate, Costa has operated at Roadchef sites since 1999 and this latest, largest outlet will have six service positions, thirty baristas and six coffee machines.
Roadchef CEO Simon Turl said: “We are extremely proud to operate the World’s Largest Costa at Norton Canes service area and cannot wait to see what the unit is capable of during our peak trading period in the summer”
A Costa representative said: “As the nation’s favourite coffee shop chain it has been great to work with Roadchef to create a unit of this scale, allowing us to serve our on-the-go coffee lovers in this brand new and unique environment on the UK’s first Motorway Toll Road”