The independent radio station, which broadcasts throughout Coventry and Warwickshire as well as Worcestershire and the Cotswolds, is owned by Quidem.
The agreement will involve the Ricoh Arena working closely with Touch FM to promote upcoming events including Psychic Sally Morgan on Monday, April 28 and the Football for Heroes match to raise funds for the UK military charity Help for Heroes on Sunday, May 4.
Liz Cooper, marketing director at the Ricoh Arena, said Touch FM was community focused just like the Ricoh Arena.
She said: “Touch FM is a great organisation to form a partnership with because they are dedicated to promoting events taking place throughout Coventry and Warwickshire.
“As our official media partner, we will be working closely with the presenters and behind-the-scenes team to highlight the varied and exciting events we have coming up on the horizon at the Ricoh Arena. “The range of their broadcasting frequencies means we can spread the word far and wide about the entertainment, sporting and business events that we are holding to their listeners.
“Our new official media partner will help us to further raise our profile throughout Coventry and Warwickshire because we want to reach as many people as possible to let them know about everything that is taking place at the Ricoh Arena.”
Steve Orchard, chief executive of Touch FM, said: “The iconic status of the Ricoh and its huge diversity of events makes the stadium an exciting and vibrant partner for us. Our broadcasters are really looking forward to sharing with our loyal listeners all the excitement this great venue generates.
“Our portfolio of eight radio stations across the region provides a strong platform for promoting the great variety of forthcoming events. It’s going to be a great year of entertainment!”