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Sydney shines as a first-class incentive destination for Chinese visitors

Sydney continues to shine as one of China’s favourite incentive destinations, with a record 85 events from Asia secured by Business Events Sydney taking place in Sydney over the past three years.
These 85 business events have contributed an estimated economic impact of $190 million and in terms of delegates numbers over this substantial growth period, Business Events Sydney (BESydney) has welcomed some 41,000 incentive delegates


Starting off 2014 with another set of  healthy figures,  2,700 incentive delegates have visited Australia’s harbour city this quarter.

Business Events Sydney (BESydney) CEO Lyn Lewis-Smith attributes Sydney’s success in this market to a number of factors. “The city’s event hosting expertise, the fresh itinerary options that are always available, BESydney’s focus on building solid relationships over the past decade (being the first Australian bureau to establish an office in Asia) and the city’s multicultural base, are definitely key strengths.”

“Sydney has so much to offer its clients – our valued event partners. And above all, Sydney is China ready.  

“Being ‘China ready’ is more than providing an exciting array of attractions, restaurants, hotels and outdoor leisure pursuits. It’s about understanding the Chinese delegate, from their culinary preferences and social sensitivities to their country’s distinct way of doing business. It’s about going above and beyond, and this is where Sydney excels.

“Sydney’s business events industry is continually refining its offer for the Chinese incentive market. The number of Sydney hotels, attractions and suppliers that are up-skilling their staff and customising their products to appeal to the Chinese market continues to grow.

“Our city is always looking for new ways to enhance the visitor experience and an increasing number of our suppliers have undertaken a raft of activities to cater for growing demand, including providing Chinese language or cultural study lessons to their staff, integrating Chinese language tours into their offerings and re-thinking menu and media options.

“Our whole city is ready and able to provide an unparalleled experience for the Chinese visitor and this is evidenced in the number of events we secure each year – a growing number of which is repeat business,” says Ms Lewis-Smith.

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