The exhibition centre will be the latest addition to ACC Liverpool’s iconic site and will provide an 8,100 sqm free flowing exhibition space as well as a new £26m 4-star hotel.
The project will be led by Ian Tussie, head of Phar’s North West office in Manchester, who secured Phones 4U as the title sponsor of the Manchester Arena in August 2013.
He said: “This is a really exciting sponsorship opportunity for us to be working on. ACC Liverpool has, in its first six years, established itself as one of Europe’s best venues, with the arena and convention centre attracting top class music, sport and entertainment acts as well as high-profile business conferences, enabling them to reach both a consumer and business market.
“The new exhibition centre will be one of the most impressive in the industry and offers a really exciting sponsorship opportunity for a brand to engage with a huge audience of attendees.
“The appointed brand will benefit from exposure to millions of people who will see the building on an annual basis given its location on Liverpool’s world renowned waterfront. With time ahead of the opening of the venue, we are looking to working with the sponsor to ensure they are as integrated as possible with Exhibition Centre Liverpool.”
Tim Banfield, commercial director of ACC Liverpool, said: “Our aim is to become the UK’s most exciting destination for consumer and trade exhibitions; global conferences; concerts and international sporting events.
“We are looking for a dynamic sponsor who shares this ambitious vision and are confident that Phar, thanks to its high profile track record, will help us to identify a headline sponsor and the opportunity to be involved in the market’s newest facility of its kind.”