Staff from new exhibitors to the Ricoh Arena this year - model railway show RMWeb Live, Med-Tech, Association of Vehicle Recovery Operators and Waxstock - joined in the fun and frivolity in Bar 87 alongside existing clients Totally DIY and Totally Tools, Findlay Media and Holiday Inn.
A burlesque show, a comedian, pub-style food, watching a televised rugby union match and learning the art of gaming with ‘fun money’ in the Grosvenor G Casino made-up the different elements of the evening with the majority of guests staying overnight in the on-site De Vere at the Ricoh Arena hotel.
Angela, who held a Mamma Mia-inspired theme evening last year, said the familiarisation visits were designed to showcase the different elements of the Ricoh Arena which could be used by event organisers and their delegates.
“It was a fantastic night and everyone really enjoyed themselves,” she said. “We wanted to highlight the post-event facilities which we offer that are ideal for networking and rewarding staff.
“We will be holding 16 new shows this year at the Ricoh Arena and we wanted to invite those involved in organising the events along with clients who have held events at the Ricoh Arena for several years to thank them for their loyalty.”
Ed Tranter, executive director at Findlay Media, is holding the 2014 Engineering Design Show at the Ricoh Arena on October 22 and 23 after winning the Event of the Year category at the PPA Independent Publisher Awards for its 2013 show.
“The judges were impressed with the results we achieved for the event at the Ricoh Arena which is aimed at design engineers across the UK,” he said.
“We won’t be resting on our laurels because we want to build on our success and the Ricoh Arena will play a part in that.
“The location is ideal because the Midlands is a hot-bed for engineering excellence and the venue’s facilities mean we have the capacity to grow year-on-year.”
Paul Grinsell, exhibition director at Totally DIY and Totally Tools, said exhibitors had risen 20 per cent at this year’s show and he has already booked for February 15-17, 2015.
“We moved to the Ricoh Arena two years ago and we like the fact that we effectively take over the whole venue,” he said.
“The facilities have been instrumental in enticing more exhibitors and introducing a free lunch for retailers and buyers has proved really popular because it creates a friendly environment for people to sit down and have a chat and do business.
“The outside banners promoting Totally DIY and Totally Tools work really well and staff at the venue are always willing to help us ensure everything goes smoothly.”
Dom Colbeck, who is helping to organise Waxstock, said they had decided to move the car care and valeting show to the Ricoh Arena on July 27 to reflect its profile as Europe’s largest show of this kind.
“We want to take Waxstock to the next level and having been shown round the Ricoh Arena, this met all our needs because of the vast amount of space that we can use as well as its great location,” he said.
“Holding events such as this familiarisation trip has been really useful because we are now aware of all the post-show experiences that we can offer to our visitors.”
Pictured: Show girls at the Ricoh Arena’s evening for organisers of exhibitions, conferences and events