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Independent research finds consistently excellent customer service at Venuemasters’ academic venues

Venuemasters, the UK’s leading consortium of academic venues, today announced the findings of its independently-produced ‘mystery buyer’ research, which has awarded high marks to academic venues member for a third consecutive year.

The annual telephone survey, which measures quality across four parts of the customer enquiry process, shows that the standard of customer service provided by Venuemasters members has stayed consistently high. Venuemasters will also expand its research programme this year to help venues raise service quality further, following enthusiastic requests from the members.  

“We’re delighted with our members’ consistently high customer service standards,” said Natalie Hudson, Marketing and Membership Manager at Venuemasters. “Providing a great customer experience is vital in staging a successful event. Our members are committed to improving customer service through research, and we are pleased to be adding a second survey to our 2014-15 operations.”  

The second survey will focus on customer service provided in response to email enquiries.  

Venuemasters members are already using the research findings to improve customer service. Each venue has received a customised research report, which enables them to benchmark performance. Venues are now using those reports to identify and implement service improvements.

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