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$200 million of business events in Sydney for 2014

2014 is a strong year for business events in Sydney with close to 53,000 delegates expected to spend over 230,000 days in the city delivering an economic impact (EI) of close to $200 million to the New South Wales (NSW) economy.

These events will take place across Australia’s leading business events destination’s¹ diverse and flexible event spaces. Construction has started on the new International Convention Centre Sydney (ICC Sydney), and the city’s venues are pulling out the stops to ensure that clients are aware of the broad range of options that are still available.

BESydney CEO, Lyn Lewis-Smith said, “New South Wales welcomes around 50% of the 890,000² international business visitors to Australia each year. And of these total arrivals, conference and convention arrivals account for about 20% of visitors. These are big numbers with big impact: the events that BESydney secures for NSW deliver visitor economy benefits well beyond the conference days with valuable pre and post touring, and knowledge economy benefits that are far reaching, influencing our current and future business and educational leaders, and of course our global reputation.”

“This year, Sydney is certainly open for business even though we don’t have a convention centre for the next three years. The pipeline of secured events is strong and we are still seeing bid wins for short term Asian business that will continue to grow the event pool. The benefits from all of these meetings, incentives and conferences will be great.”

“You only have to look at the events of all sizes that we are hosting this year – from 18,000 people to just a few hundred – to see that our venues are continuing to accommodate conferences, meetings and incentives in Sydney’s exceptional manner.”

Some 2014 highlight events secured by BESydney include:
• 105th Rotary International Convention for 18,000 delegates with an EI of almost $64 million
• Pro-Health China Annual Conference for 4,500 delegates with an EI of $22 million
• International Union for Conservation of Nature’s (IUCN) World Parks Congress for 3,000 delegates with an EI of $24 million
• LG Group Long Service Staff Reward for 1,400 delegates with an EI of $7 million.

“Rotary is one of the world’s largest annual international business events and will inject close to $64 million into the local economy during the four official convention days in June, making it one of the largest business events ever mounted in Australia,” says Ms Lewis-Smith.  

“We are also hosting the IUCN World Parks Congress at Sydney Olympic Park. This is a once-in-a-decade opportunity. It’s a real privilege to welcome these delegates to Australia’s global city and to showcase NSW’s outstanding parks and protected areas.

“The city has come together like never before to provide collaborative solutions for events. We have strong support from our major investor the NSW Government, City of Sydney – which is investing $1.5 million over 2014-16 to help secure business for the city, and of course the events industry and beyond. Our network is broader and deeper than ever.”

“There will be challenges over the next few years while developments (in particular the new convention centre) are completed, but the results at the end of 2016 – Australia’s largest fully integrated convention, exhibition and entertainment precinct – will be worth it. Sydney is never afraid to reinvent itself and challenge tradition. We are welcoming a new era for the harbour city with infrastructure developments underway that will keep us at the top of innovation, creativity and exceptional event experiences,” concluded Lyn Lewis-Smith.

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