In a letter to Rick Stainton, co-founder of the Sustainable Events Summit and Managing Director of Smyle, Boris Johnson wrote: “We are delighted to support the Sustainable Events Summit in its mission to share knowledge and learning from global brands and leaders in the events industry with the wider events industry.
"The event will build on the learning from last year and of course build on the legacy of the 2012 Olympic and Paralympic Games, which showcased best practice knowledge and expertise to the UK events industry.”
Boris Johnson initially gave his backing to last year’s inaugural Sustainable Events Summit. He praised the 2013 event for creating a “chance for a wide range of global brands to come together, share knowledge and best practice and make sure that sustainability continues to be an integral part of staging future events.” One year on and Boris Johnson’s letter shows his increased knowledge of the events sector
He continues: “I am pleased to say that considerable lessons have been learnt on how valuable a major event is to the local community and what it can give back - everything from local economic development, increased volunteering and community cohesion, improved local infrastructure and improved local quality of life.
“Of course one of the primary legacies of the Games in this sector was the development of BS8901, which has since been superseded by ISO20121 as the sustainable events management standard. The UK and London has positioned itself as a world leader in this area.”
The full letter from London’s Mayor can be read on the Sustainable Events Summit community website (www.sustainableeventssummit.com). Tickets to the one-day event can also be purchased via the website, priced £205.00 + vat when using the discount code SES001. Corporate representatives from in-house events teams, who have already secured delegate places for the Summit include, among others, Unilever, Barclays, Fremantle Media Group, PricewaterhouseCoopers, FICO, EY, and Tata.
Joy Thomas, Global Events Director at FICO says: “I always want to deliver events that exceed my audience expectations. I am attending to benefit from knowing about the latest initiatives and to learn from global leaders in this area.”
Brands who will be speaking during the Sustainable Event Summit include Dan Germain, Head of Creative at Innocent; Jane Culcheth Beard, Head of Events Western Europe at Hewlett-Packard, Cori Drogemuller, Executive Communications Manager, Cisco and Inder Poonaji, Head of Sustainability for Nestle UK & Ireland.
Other speakers who have recently been added to the programme include Michael Pawlyn, one of the lead architects on the Eden Project and Director of Exploration; James Woudhuysen, Professor of Forecasting and Innovation at De Montfort University; Oliver Burch, a sustainability communications specialist with OgilvyEarth and Sahar Hashemi, entrepreneur and a Co-Founder of Coffee Republic.
Last month, organisers announced that London 2012 Olympic champion and slalom canoeist Etienne Stott MBE will join Lucy Siegle, who created the Observer Ethical Awards and specialises in environmental and social justice issues and ethical consumerism, for a panel discussion to close the Sustainable Events Summit 2014.
During the one-day event, delegates will also have the opportunity to attend three practical workshops, run by Positive Impact, on measurement, culture creation and stakeholder engagement. These interactive workshops will provide practical education so attendees can leave with a plan of action.