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National Motorcycle Museum celebrates 30th anniversary

The National Motorcycle Museum, based in Birmingham, is celebrating 30 years since opening its doors in 1984 with a number of events including a pop-up gallery, ‘A Celebration of the Motorcycle’.
To celebrate 30 years of the National Motorcycle Museum, a number of different events will be held at the museum throughout the year, including screenings of key British races, such as the GB MotoGP, and a pop-up art gallery, featuring work from artists, art students and local school children. A venue showcase event will also be held, which will see corporate event bookers, agents and wedding planners visit the museum to find out what the in-house team can offer.

Visitors will have the chance to see and hear the Mighty Wurlitzer organ which rises out of the stage floor in the Imperial Suite. The 30th anniversary will carry on throughout 2014, ending the year with 80s themed parties over the Christmas season.  

Over the last 30 years, the museum has grown from a private collection of 200 motorbikes into the largest motorcycle museum in the world, with a collection of 950 machines and over 250,000 visitors each year. Alongside this, the business has also grown into a successful conference centre holding approximately 1200 events with over 200,000 delegates per year, with clients including Coca Cola, Santander and BP.  

As the museum has grown, the family-owned and operated company has kept its business values at the fore. The 200-strong team’s dedication and hard work is reflected in the fact that over 85% of business comes from previous customers. The directors also endeavor to keep the staff morale high, and this is reflected both in the staff turnover rate, which has been less than 1% in the last year, and key team members, including the museum’s executive chef, Steve Price, remaining in the organisation for over 25 years.  

One of the major successes of the last three decades was the museum’s recovery after a fire devastated 75% of the building in September 2003. Around 400 machines were damaged but, due to the determination of directors, staff and contractors, the museum re-opened its doors in just over a year. The conference and banqueting facilities were rebuilt during this time, and now reflect the high quality of events that the museum delivers for its clients.

  Nick Hartland, director of the National Motorcycle Museum, said: “The motorcycle industry is one of Britain’s great engineering achievements and we are very pleased that we are able to share its history while providing event organisers with a truly unique venue. 2014 is going to be an exciting year for us, as we develop our offering in order to continue to beat our clients’ high expectations.”

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