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Brighton Centre shows benefits from Ultimate Site Visit 2012

Following the success of its ground-breaking Ultimate Site Visit held in June 2012, the Brighton Centre has revealed return on investment worth more than £9 million to the City of Brighton and Hove. 
The Ultimate Site Visit saw over 100 VIP conference, exhibition and event organisers, and media guests experience first-hand the Brighton Centre’s recently completed £1million renovation programme.

The event featured an immersive and interactive tour of the venue, incorporating the use of film, sound and performance, showcasing the versatility of spaces around the Centre with a distinct Brighton twist, surprising and inspiring visitors, and bringing the Centre to life.

As a direct result of the Ultimate Site Visit, the Brighton Centre has reported a series of substantial new conference and event bookings. These include the Eco Technology Show 2013 and 2014, the British Society of Immunology conference 2014, 2017 and 2020, the College of Occupational Therapists conference 2014 and 2015, and the Chartered Institute of Housing South East Region conference in 2014, 2015 and 2016.

“The Ultimate Site Visit proved a fantastic showcase for the new-look Brighton Centre and a great shop window for organisers to see the special attractions for delegates that the City of Brighton and Hove can offer,” explains Howard Barden, Head of Tourism & Venues at Brighton & Hove City Council. “18 months on, and we can trace significant new bookings directly to the USV. Meanwhile, we are continuing to improve the venue, and remain committed to new investment and initiatives to help ensure organisers make the most out of their event in the City.”

Highlights of the Ultimate Site Visit included the magical transformation of the newly refurbished Auditorium 1 from a stylish daytime conference in the morning into an evening awards ceremony in the afternoon; live theatre performances and a showcase of Brighton’s hotel offerings in the second floor meeting rooms, plus a live multimedia area and press hub was created in the third floor suites. In addition to this Auditorium 2 was transformed to present the enhanced sustainability credentials of the venue and to demonstrate how to run sustainable events.

The recent £1million refurbishment of the Brighton Centre has completely revitalised the facility as a major conference venue. A new accessible internal entrance to its Syndicate Wing was unveiled as the latest improvement works to be completed at the Centre. There is now has a fully accessible, dedicated entrance from the main building directly into the Syndicate Wing. Ensuring quicker and faster entry for delegates and improving the flow of traffic through the venue.

The value of conference and exhibition bookings confirmed at the Brighton Centre is fundamental to the economic success of the City of Brighton and Hove. Visitors attending an event will generate substantial revenues for local business including hotels, restaurants, transport and retail outlets, and help to sustain some 14,000 local jobs.

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