This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Search ITCM

Digital enquiries generate £2.6 million in revenue at the Royal College of Physicians

Natacha Allen, Sales and Marketing Manager at Royal College of Physicians
The Royal College of Physicians (RCP) today announces that it has generated £2.6 million of revenue through converted digital enquiries since launching its new website in January 2013.  The venue has seen a 35 per cent increase in enquiries coming via its website and a 38 per cent increase in enquiries via the dedicated enquiry email address, compared with figures in 2012. These channels are now the primary source of new business opportunities for the venue.  .

Natacha Allen, Sales and Marketing Manager at the RCP, comments: “Clearly the new website has had an impact, but the general trend is certainly moving towards digital as meetings organisers and agents are time poor and want to enquire at their convenience rather than over the telephone.  We focused on ensuring that our website provided everything needed to convince visitors to make an initial enquiry without the need to call in the first instance.  We’re always happy to take calls of course, but clearly we need to respond to market demands and digital is certainly a key aspect of how event organisers choose venues these days.”

In the 2013 Unique Venues of London Annual Member opinion survey 73 per cent of venues said that website and email enquiries were the most important vehicle for receiving enquiries, compared with just 27 per cent who said telephone was the most important.

In 2014, the RCP will be focusing on further developing its digital marketing campaigns to maximise opportunities with tech savvy meeting planners and has recently launched its first social media campaign via Twitter @RCPVenue.

The revenue generated by the RCP Meeting and Events department helps to fund the many activities the College is involved in, in particular, improving the quality of patient care.

Pictured: Natacha Allen, Sales and Marketing Manager at Royal College of Physicians

Submit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn