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Event bookers find the perfect fit at ALDO

Event bookers at ALDO shopping for shoes
Christmas came early on 3rd December when ALDO exclusively opened its doors to 40 event bookers for a private viewing of seasonal merchandise at its landmark Covent Garden store. The idea was the brainchild of ITA* who wanted to give hard-pressed bookers some ‘me-time’ just before the Christmas rush takes full hold.

Starting at 6.30pm and running for two and a half hours, bookers had the chance to complete their own private Christmas shopping while wining and dining – and avoiding the usual hustle and bustle of a busy Covent Garden store in December.

While enjoying their private shopping experience, ITA* staff served bookers a series of “shoe-inspired” canapés. These included mini BEEF WELLIES (served in a wellington boot); PORK PLATFORMS; Vegetarian Pancakes (fastened with CHIVE LACES); CASHEL WEDGES; and ONE CHOUX FITS ALL desserts (Profiteroles with ‘Shoe’ Pastry).

ITA* Sales Director Kate McIntosh said: “this was a chance for event bookers to let their hair down and grab some festive bling at the same time. From our perspective it’s always a great to have the opportunity to thank our clients, connect with our bookers in person; discuss the state of play in the events industry and of course HAVE FUN!”

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