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Multiplay expands the Insomnia series as it partners with Ricoh Arena

The UK’s largest gaming festivals come to Coventry in 2014

The UK’s biggest gaming festival will be staged in Coventry for the first time in 2014 when the Insomnia gaming festival takes place at Coventry’s Ricoh Arena.
The Insomnia series attracts tens of thousands of gamers from across the UK to compete in the UK’s most competitive eSports tournaments, and see the best games first. The first Insomnia festival at the Ricoh Arena takes place over Easter Bank Holiday weekend, Friday 18th April to Monday 21st April 2014.

Insomnia will be taking over the Ricoh Arena to give visitors the chance to sample new games, watch live product demonstrations, buy the latest products and merchandise or watch the eSports tournaments unfold, streamed live to millions on Twitch.TV.

Offering the same unrivalled atmosphere, visitors will be able to camp in their thousands across the weekend, bringing their own PCs and consoles with camping facilities and security on-site.

Craig Fletcher, chief executive officer of Multiplay, said: “At Multiplay, we’re always looking to grow our business, and choosing a location that gives the Insomnia festivals strategic growth opportunities is of paramount importance to us, as well as our loyal community that attend our events.”

He continued: “We’ve worked closely with the passionate staff at the Ricoh Arena and Coventry City Council to deliver a new home for Insomnia.

“We are also delighted to be able to welcome back the Easter weekend dates which we haven’t been able to secure since Insomnia 42. 

“It’s incredibly exciting to be able to hold an Easter weekend extravaganza full of new content and awesome activities. “We’re really pleased with the commitment and drive shown in bringing the UK’s largest gaming festivals to Coventry, and it’s a partnership we’re excited to move forward with in 2014.”

Jacky Isaac, Interim CEO at the Ricoh Arena, said she was thrilled one of the biggest dates in the calendar for gaming fans was being held in Coventry.

“It is the first time we will have held a gaming festival at the Ricoh Arena and this is great news for the venue and for the city,” she said. “This is a festival for gaming in all its formats and is due to attract over 10,000 visitors from around the country.”

Cllr Lynnette, Cabinet Member (Business, Commerce, Enterprise and Employment), said: “This is another tremendous coup for the city, and once again it demonstrates what a fantastic facility we have in Coventry. Events like this are an important way to raise the profile of Coventry and support economic growth.”

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