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Conference Aston opens first chapter of multi-million pound refurbishment

Birmingham city centre’s premier conference, hotel and event venue, Conference Aston, has unveiled the first phase of its £5.4m redevelopment project. Following the recent refurbishment of 53 bedrooms to reach a minimum 4* standard, Conference Aston gave guests a guided tour of the enhanced restaurant, bar and lounge areas before being whisked across campus to Aston University for the opening of the brand new Conference Aston Meeting Suites (CAMS).

As Conference Aston prepares to close its Lakeside Conference Centre to begin the next phase of redevelopment work, CAMS allows them to continue to offer modern and spacious meeting rooms for the next three years.

Whilst guests enjoyed roasted chestnuts and mulled wine, vice-chancellor of Aston University, Professor Dame Julia King, cut the ribbon to open CAMS.

Prof. Dame King said: “Conference Aston has done a great design job; sustainability is a strong theme that is running through all the current and future redevelopment work and this will ensure that they remain one of the city’s greenest meeting venues.

“These spaces are flexible with top-of-the-range facilities for training, development and private dining. In the long term, this space will be used for learning and teaching facilities to meet the demand of our increasing student numbers - although we may have trouble getting it back from Conference Aston!”

Lucy Talbot, director at Conference Aston, said: “With the impending redevelopment of the Lakeside Centre, it was crucial that we were able to offer our clients a new, higher quality conference venue, befitting of the city’s reputation as a leading destination for business tourism.

“If anything, the new space has allowed us to improve on what we can offer and this has been reflected by the bookings we already have from the likes of Birmingham City Council, NHS and Sustainability West Midlands.”

As the guests explored the various meeting spaces and private dining rooms, Aston Performing Arts Academy performed a medley of songs and dance routines to reflect music from each of the five decades since Conference Aston first opened.

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