Major plans have been announced to reconstruct the town’s Shopping Centre in a bid to bring it in line with the existing £250million Southwater Development which is transforming the town and its new Convention Quarter.
The plans will significantly strengthen the long term ambition by the region’s official convention bureau Meet Telford & Shropshire to transform the area into one of the leading event capitals in the UK.
Scheduled to run until 2019, this latest project led by Sovereign Land is set to further transform the town centre by expanding the leisure, culture and night-time economy, with the master plan dividing it into four distinct ‘zones’.
The Northern Quarter will be mixed-use with a diverse retail offer, while the Southern Quarter, which will include a significant retail element, will connect the centre with Southwater. Central Square will be home to vibrant public spaces and a bustling leisure hub incorporating shops, restaurants, bars, cafés and a cinema, with the final zone incorporating additional retail and leisure opportunities.
Kate Callis, Assistant Director at Telford & Wrekin Council, commented: “The combined plans to transform the heart of Telford are really showcasing not only the incredible vision that Telford has, but the confidence in the region which is facilitating such significant investment, and ensuring this vision becomes a reality.
“These two multi-million pound development projects demonstrate the real strength of successful partnership work and together we are helping shape a destination that will compete against the best in the UK and position Telford as a great place to meet, visit, live and invest in. ”
Sarah Bird, Business Tourism Manager for Meet Telford & Shropshire, the official Convention Bureau for the region, said: “This latest announcement is fantastic news for the area and is all part of our strategy to make Telford and Shropshire a leading convention destination for both national and international events. This further investment illustrates our commitment to excellence, ensuring that we can really stand out with a distinctive, high quality and competitive offer. ”
These latest development plans coincide with the region’s transport investment. Already boasting easy access to the UK’s major motorway network making it just three hours from 70% of the population, the region has also seen a recent £1million investment in the revamp of Telford’s railway station with further plans to introduce a link road between the M54 and M6 Toll.