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Costa Daurada and LUMINE Mediterránea Beach & Golf Community take aim on golf tourism

The Costa Daurada and LUMINE Mediterránea Beach & Golf Community show stand

Costa Daurada showcases appeal as one of Europe’s most exciting new golf destinations

The Costa Daurada and LUMINE Mediterránea Beach & Golf Community, one of Europe’s most alluring golf resorts officially opened doors today to international tourism suppliers, buyers and media for the annual golf travel industry showpiece – the International Golf Travel Market (IGTM). The trade has been vocal in their support for the host venue as the region is predicted to swell in popularity, becoming a premier choice for clientele internationally.

Peter Walton Chief Executive of event partner IAGTO commented, “There are clusters of top quality golf courses in Costa Daurada that people did not know about, but they will now. The product is perfect for the avid golfing market and with a considerable capacity for growth; it is in the perfect situation.”

Taking place from 11-14th November, the 16th edition of golf’s premier travel show sees the Costa Daurada and the Troon managed resort demonstrate their diverse golf, leisure and cultural offering. The 4,000 person capacity PortAventura Convention Centre will form the base for official proceedings during the show, whilst the region’s contemporary accommodation, PortAventura Theme Park, championship golf courses and Mediterranean cuisine will be also showcased to tour operators via a series of extra-curricular activities and a pre-event FAM trip.

“Costa Daurada is privileged to have the opportunity to host such a significant event and our selection as host venue for the 16th IGTM underlines our position as a leading golf and leisure destination,” said Josep Poblet, President of the Assembly of Tarragona. “With over fifty top suppliers from the represented this week, we are introducing key operators first hand to the appeal of the region and demonstrating our commitment to developing strong and beneficial trade relations.”

The Costa Daurada region is emerging as one of golf’s most diverse destinations, spearheaded by LUMINE Golf & Beach Club’s escalating popularity amongst discerning travellers. Totalling a record 400 rounds in one day earlier this year, the Troon-managed resort has demonstrated the kind of innovation and creativity worthy of attracting leading events including; The European Tour Qualifying School, the PGAs of Europe Fourball Championship and the Nordea Tour’s inaugural Winter Series in 2014. Elite squads from Austria, Finland and Denmark have also sought out the 45-hole facility and Performance Centre as a Winter Training base.

Calle Carlsson, General Manager, LUMINE Golf & Beach Club said: “This is a monumental occasion for LUMINE Golf & Beach Club and Costa Daurada which will impress the international trade on the quality, service and business returns available through strategic alignments. We have already received tremendous feedback from Tour Operators who experienced the product as part of the pre-IGTM FAM trip.”

Touring the region’s various hotel options, championship courses and celebrated Catalan restaurants, the pre-IGTM FAM trip drew to a close with a golf tournament at LUMINE Hills Golf Course followed by a spectacular champagne reception and dinner at LUMINE restaurant, one of the region’s most sophisticated and secluded locations.

Neil Adams, Quality Golf Destinations commented, “Experiencing the region first hand has filled me with confidence in everything the Costa Daurada has to offer visitors. The golf courses and climate combined with the unique Catalan cuisine and various hotel options make this a destination a fantastic option for families, couples and business travellers.”

Pictured: Calle Carlsson, General Manager LUMINE Golf & Beach Club (centre) with IAGTO Chief Executive Peter Walton, Exhibition Manager Reed Travel Exhibitions, Peter Grimster and official tourist board partners.

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