The ever evolving brand jumps 151 places in this year’s customer experience surveyIconic British brand, Butlins, continues to live up to its name for providing outstanding customer service as global CEM company, Nunwood, awards the hospitality group 14th place in its annual customer experience survey in the UK.
Butlins is not only the top mover in this year’s Nunwood rankings, climbing 151 places to 14th, but it is also the only venue to be included in the top 20 list alongside award winning brands including Waitrose, John Lewis and Virgin Atlantic.
The last 12 months has seen Butlins’ conference and events division go from strength to strength as brands including MG, Waitrose, Activision and Hasbro have chosen Butlins for their meetings and events.
With the mantra “Our True Intent Is All For Your Delight”, Butlins prides itself in bringing out the very best in the people who come into contact with the brand, whether it be staff, holiday makers or corporate delegations.
Heading up the customer experience across the entire brand is Drew Stevens-King, the head of culture and development at Butlins. Drew created a cultural focus for the brand, along with a new training programme for the Butlins and Butlins Events teams, which includes the Butlins Road Map, a ‘language’ for the new company culture and a colleague-to-colleague training programme.
This year marked Nunwood’s fourth annual assessment of the quality of customer experiences as delivered by the UK’s top companies. During October, 7,500 customers were asked to rate their experiences with over 250 UK brands resulting in a ranking which reflects the performance of these brands across multiple categories.
Dermot King, managing director of Butlins, concluded “We’re delighted that our guests rated our customer service so highly that we stand alongside the likes of John Lewis, Amazon and Emirates in the top 20 of this survey.’’