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The Quays: Greater Manchester's fastest growing tourism destination reports 9% rise in visitors

The number of visitors flocking to Greater Manchester’s waterfront, The Quays, rose by 9% in 2012, with 3.3m people visiting the destination and its award-winning venues and attractions. These visitors contributed to an enormous £251.6m being spent in the area, a 9% increase on last year’s spend on the tourism industry in the local economy.

The figures are from the authoritative Scarborough Tourism Economic Activity Monitor (STEAM) report, which is accepted as the most reliable assessment of tourist activity in Britain.

For those looking to spend more time visiting The Quays cultural and leisure attractions, including IWM North, part of Imperial War Museums, The Lowry, MediaCityUK, Lowry Outlet and Emirates Old Trafford, the number of overnight visits was 507,000, which was an extra 840 nights on the previous year.

Over 2.8m day visitors enjoyed events across The Quays, in 2012, as part of the destination’s combined schedule of attractions and activities.

In 2012 bedstock rose in the area to 3000, which was significantly influenced by the development of the serviced apartment stock.

The number of jobs supported by tourism in The Quays increased by 12% in 2012 to 3,048, as hundreds of new jobs were created across a range of sectors including hotels, shopping, food and beverage and transport.

Graham Boxer, Director of IWM North, part of Imperial War Museums, said: “With some of the UK’s most iconic buildings and venues, The Quays has become a high quality visitor destination, so it was great to see visitor numbers increasing last year. There is even more we can do - a major programme of cultural activities, for example, will continue to make The Quays a must visit destination in the months and years ahead.”

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