High spending companies converged on the very Georgian property at 30 Pavilion Road to discover Bath’s iconic hotels, attractions and historic buildings and to learn what makes the UNESCO World Heritage Site the perfect choice for events, conferences and incentive trips..
With business events in the region adding an estimated £24.4million* to the local economy, showcasing Bath in this way allowed meetings and events suppliers from Bath to meet London buyers and event organisers who have a genuine interest in bringing business to Bath.
Industry leaders from Virgin, Virgin Atlantic, Artemis Investment Management LLP, Persia International Bank Plc, AAT, Anglo American Plc, Fuji Film, UK Corporate Games and Spectra DMC (Premium UK division) were amongst the many companies in attendance.
Exhibiting to a captive audience, the eagerly anticipated 5-star Gainsborough Hotel (due to open in Spring 2014) and the newly renovated Bailbrook House announced their new plans whilst Bath’s Historic Buildings highlighted their range of characteristic venues such as the Assembly Rooms and the world famous Roman Baths. In addition, Longleat Safari Park, Folly Farm and Thermae Bath Spa provided information on their range of incentivised activities that can’t be found anywhere else in the country such as feeding lions, herding sheep or bathing in the city’s natural thermal waters.
Chief Executive for VisitEngland James Berresford commented: “Bath has a very impressive range of high quality venues which must rate as amongst the best of any English destination.”.
Nick Brook-Sykes, Chief Executive of Bath Tourism Plus added: “In a very competitive market place, we have to stand out, so by taking our venues to London, we are able to meet face to face with VIP buyers and decision makers. Bath Tourism Plus has set out some ambitious growth targets for business tourism to the area, and we need to become more aggressive at promoting the city as a perfect location for meetings and incentives. Feedback from our partners has been very positive, and I know that business has already been secured as a result of our trip.”
Patricia Yates, Strategy & Communications Director for Visit Britain, North East Somerset MP Jacob Reese-Mogg and Bath MP Don Foster were also in attendance.