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ICC Jerusalem is preparing for the increasing demand for international conventions

ICC Jurasalem
ICC Jerusalem is about to go through a serious makeover and add thousands of square meters to its area. A huge complex, with a congress hotel, trading center and local businesses will be built next to it, as part of Jerusalem Municipality's new Business Quarter plan.

The new plan for the extension and building of a new international convention center in Jerusalem aims to meet the market's needs, technology and demands, for the coming decades. Mira Altman, the CEO of ICC Jerusalem, has been leading the project for the last five years, together with a team of leading experts.

ICC Jerusalem is Israel's largest convention center (member of the ICCA and the AIPC organizations). It is located at the entrance of Jerusalem, and hosts about 400-500 local and international events every year, with more than 400.000 participants and guests. The center is currently built over an area of 31,000 square meters, and includes 27 conference halls and exhibition areas, of different sizes.

The new program includes the construction and extension of brand new and modern convention center, which will spread over 56,000 square feet. There, you will find a congress hotel with 800 guest rooms, 6,000 square meters of exhibition areas, ballrooms, study halls, auditorium, VIP chambers, cabinet chambers and a communication center.

"As the first congress center in Israel and the most experienced, with long years' tradition, we benefit from the professional reputation and the great experience that this place has gathered. Nevertheless, we make a constant effort to look into the future and adjust to the changing environment around us", says Mrs. Altman. "The new program is based on hard work, including researches, surveys and meetings with different figures from the global tourism market, which – combined together – helped in creating a clear picture of this market's current and future needs and demands. Naturally, we also considered the local aspects of Jerusalem and its unique characteristics."

The professional team that was involved in the center's planning included HVS Convention, Sports & Entertainment Facilities Consulting, a company with an extensive experience in planning convention centers, and the international architect Moshe Safdie, who conducted the planning of the Marina Bay Sands Conference Center in Singapore, as well as many other projects. Together they succeeded in transforming their insights into a detailed planning program.

This program fits into the general program of the city entrance, which is planned by the architect firm "Farhi – Zafrir". In addition to the renovated convention center, it also includes office towers and a commercial avenue. Thanks to its central location, this complex will benefit from transport accessibility, as being in close proximity to an Israel Railways station, two of the Jerusalem Light Rail stations and the city's central station.

"All over the world, convention centers are significant economic anchors of the city and the state's life", notes Mrs. Altman.

"As a tourist attraction with global importance, Jerusalem has a great advantage; there is no doubt that the implementation of this program will lead to economic, occupational and promotional growth of the city."

ICC Jerusalem belongs to the Jewish Agency for Israel and to Jerusalem's municipality, which promote the program with the company's directorate. Another partner to the program's development and promotion is the Jerusalem Development Authority (JDA), which makes constant efforts to strengthen Jerusalem's status as an attractive destination for international conventions, fairs and exhibitions.

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