National Champagne Week will take place from 7th – 13th October and Searcys is encouraging other Champagne brands and retailers to get involved and run events that will help boost consumer knowledge and understanding of Champagne.
The survey also revealed that a staggering 48% of people do not even realise that Champagne can only come from France, and 62% admitted that they wouldn’t be able to tell the difference between premium Champagne and a low cost brand.
Similarly, over 30% revealed that they are unsure about which Champagne brand or type they prefer, and many admitted that they choose to drink Champagne over sparkling wine varieties simply because they worry that sparkling wine would make them appear cheap.
To mark National Champagne Week, Searcys will be hosting a week of complimentary Champagne tastings across their Champagne bars which include Europe’s longest Champagne bar at St Pancras station and outlets in One New Change, Westfield Stratford, Westfield London, Paddington and Blenheim Palace. The company is due to announce a further champagne bar opening in November.
Searcys Champagne operations director Joël Claustre MCA explains: “The British appetite for Champagne and sparkling wine continues to grow, yet the survey results show that many people don’t really know anything about it and therefore don’t know how to recognise quality and value for money.
“At our Champagne bars we find that people tend to opt for a Champagne brand simply because they are familiar with it, rather than because they really appreciate the taste – as would be the case for their choice of wine.
“We want people to feel confident and informed when selecting a Champagne, so will be giving our customers the opportunity to find out what they like and talk to our experts. We hope that this will help people begin to appreciate Champagne and sparkling wine varieties in the same way they would appreciate the difference between a Pinot Grigio and a Chardonnay.”
Searcys bars have up to 15 Champagnes available by the glass and 140 by the bottle.