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Business tourism boost for KUC&E during the summer season

A university conference team is celebrating success after bringing thousands of visitors into Staffordshire during June, July, August and September.
As the new Academic year gets underway, the Keele University Conferences and Events (KUC&E) team has been hard at work, hosting 960 events across campus during the summer vacation. From international conferences, to sports tournaments and private parties, more than 58,000 visitors have been to Keele during the summer season, including guests from around the world.

For the fourth consecutive year, the KUC&E team helped to arrange no less than three international football tournaments, with hundreds of players travelling from Australia, Canada and Kenya to compete with UK teams including the Stoke City FC Elite Ladies team.

Other highlights included the Charity Retail Association, which saw high street charity retailers from across the UK visit the region, and the Technology for Secondary Mathematics conference, which was attended by more than 150 delegates from 23 countries.

A number of organisations have also been utilising unconventional conference spaces at Keele, bringing to life research from Keele University Management School, which demonstrates the benefit of using more varied spaces for conferences alongside the traditional lecturer theatre. Groundwork, the environment and regeneration charity, was one such organisation, by making the most of the summer sunshine and holding a series of team building events outside on Keele’s lawns.

In addition to boosting the region’s business tourism, the team has also helped arrange 25 weddings and 30 banquets and balls, with 50 events taking advantage of 2,000-bed overnight accommodation on campus and at Keele Management Centre.

Sam Booth, Head of Conferences and Events at Keele University, comments: “The summer season is always one of the most important and busiest periods in our calendar, but this year we’ve been almost full to capacity with conferences and events taking place across the campus.

“As well as welcoming back a number of our regular clients for their annual summer conferences, we’ve seen a growing number of new faces. It’s also great to see these organisations exploring new activities to encourage delegate involvement, particularly as Keele University research shows there is a real benefit to providing a varied, multi-space itinerary for attendees.

“This year we’ve also been pleased to welcome Veolia and Groundwork to Keele for the first time. Keele University has a strong record of addressing the environment agenda academically and in practice, so we believe the campus is the ideal place for these companies to host their events and we look forward to seeing them again soon.”

Keele University Conferences and Events has a large range of impressive spaces to accommodate everything from small team meetings to 600-delegate events, including the magnificent grade two listed Keele Hall. All bookings are managed by a dedicated events team who will put together a flexible inclusive package offering accommodation, free parking, WIFI and state of the art AV equipment.

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