Two of Liverpool’s ‘ambassadors’ have landed a brace of prestigious conferences for the city with support from Marketing Liverpool.In August 2014, the Toulon-Verona Conference (TVC) comes to the city for the first time after being presented in such cities as Lisbon, Florence, Palermo, Glasgow and this year in Ljubljana in Slovenia where the honour was conferred on Liverpool.
TVC is the longest running conference without interruption on Excellence in Services and was established by the Universities of Toulon and Verona to discuss quality in higher education institutions.
The two-day conference attracts more than 150 delegates with an expected economic impact of around £140k.
Dr Alex Douglas, from Liverpool John Moores University who pitched the city to TVC organisers, said: “We are delighted to be hosting the Toulon Verona Conference, which will attract delegates from all over the world to Liverpool. We are looking forward to showcasing our city, working with our local partners, and strengthening our Knowledge Economy sector”
In August 2015 the five-day European Conference on Visual Perception (ECVP) will see more than 600 delegates arrive in Liverpool, generating an estimated £1.42m to the economy. This year the conference was held in Bremen, Germany and next year appears in Belgrade, Serbia.
ECVP is an annual meeting devoted to scientific study of human visual perception and has been held each year since 1978 attracting a wide variety of participants from such fields as Psychology, Neuroscience and Cognitive Science.
The city was suggested as a potential host by the University of Liverpool’s Dr Marco Bertamini who said: “Hosting the European Conference on Visual Perception (ECVP) in Liverpool is a real coup.
“This well-established event will attract delegates specialising in Psychology, Neuroscience, Ophthalmology, and Cognitive Science, from a wide international audience. We look forward to welcoming our colleagues to our great city in 2015.”
The Ambassador Programme, run by Hazel Kennedy at Marketing Liverpool, launched in 2004, is a network of academics, clinicians and professionals who help promote Liverpool as an international conference host city. The ambassadors are often influential members of professional associations or societies and, as such, are ideally placed to attract conferences to Liverpool by encouraging their association to consider Liverpool for its conference.
The combination of their passion for the city, their close links with the association, and their knowledge of local expertise, as well as the support of the local conference partners, makes for a compelling offer. Chris Brown, director of Marketing Liverpool, the agency charged with promoting the city on a national and international stage, said: “We are delighted and congratulations to Alex and Marco for their efforts. This proves the worth of the city’s ambassador programme and close collaboration is clearly the key that unlocks doors.
“We were able to give the right background information to two people who were prepared to stand up and deliver compelling reasons why decision makers in their particular fields should think of Liverpool when organising future activity.
“The result is two prestigious events will be coming to the city creating economic impact and enhancing the city’s name overseas.”