2013’s Healthcare Meetings Forum saw a 10% increase in delegates, compared to the inaugural event, and indicated a resounding feeling of optimism for meetings in the sector.
Despite the current challenge of compliance, and a notable tightening of regulations for promotional activity, the suggestion that face to face healthcare meetings will continue to flourish in the wake of technology, was agreed upon by delegates.
Richard Parker, director of healthcare strategy at Zibrant commented: “As the founding member of the Forum, we’re delighted to see the success of the second event. The assembled steering committee has created an extremely valuable opportunity for our industry to come together and move forward collectively, identifying and countering challenges.
“The input from the steering committee and Mark Handforth at Compliant venues gave us a complete 360 perspective and played a key role in the success of this event.”
After another successful forum, the steering committee chaired by Zibrant is now making plans for the 2014 event which will cement the forum as one of the most significant events in the calendar of healthcare meetings professionals.
Zibrant will continue to contribute to future forums in its key areas of expertise, complimenting the forums main objectives through optimising client marketing spend, regional/global consolidation, compliance, data management and process.
The 2013 forum attracted representatives from pharmaceutical corporates, regulatory bodies, healthcare industry associations, healthcare professionals, event venues and agencies.
Key areas of discussion included ideas for how corporate healthcare meetings can match future needs, how the sector could enable meetings with multi-channel marketing, and the evolution of medical congresses. The day also included breakout workshops where delegates discussed potential solutions for current challenges facing healthcare meetings professionals.
The steering committee has committed to maintain outcome -based momentum following the event. A white paper based on the event’s discussion is due to be published next month.