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Conference organisers tuck-in to delegate delights in NewcastleGateshead

Conference planners this weekend sampled the culinary delights of NewcastleGateshead’s acclaimed festival of adventures in food, EAT!, as part of a fam trip designed to showcase the many inspiring experiences on offer to delegates attending an event in the destination.

The trip, which hosted planners from the British Pharmacological Society, Nuffield Health, Sanofi Pasteur MSD and Resolution Events, featured a Nordic Feast as part of the EAT! Festival’s programme of pop-up restaurants at The Boiler Shop Steamer in the Stephenson Works; (the world’s first locomotive works founded by Robert & George Stephenson 190 years ago in 1823).

Sarah Stewart, chief executive at destination management and marketing organisation, NewcastleGateshead Initiative said: “We were delighted to welcome these influential event planners during EAT! NewcastleGateshead. The destination has a strong reputation for delivering a year-round program of festivals and events, meaning there’s always something fresh and interesting happening when delegates descend on the city for major conferences.

“We hope the weekend inspired the planners and showed them that as well as our knowledgeable and supportive Convention Bureau, first-class venues and support services, NewcastleGateshead has a huge amount to offer organisers looking to bring their next big event to North East England.”

The trip also featured a building tour of BALTIC Centre for Contemporary Art (the first non-Tate venue to host the prestigious Turner Prize), a stadium tour of St James’ Park, and was topped-off with a bespoke roof walk on the destination’s landmark international music venue, Sage Gateshead.

Sandra Fontaine, Senior Congress Events & Travel Executive at Sanofi Pasteur MSD, commented: “What a great idea to invite conference planners to experience NewcastleGateshead outside of just the meeting room. Whilst it’s clear the place has some fantastic venues for hosting conferences, I was delighted to see some of the equally wonderful activities on offer to delegates, and indeed all visitors, to the city – the particular highlight for me was the Sage Gateshead roof walk, such a thrilling experience and amazing views of the city.”

A survey conducted by NewcastleGateshead Convention Bureau in December 2012 revealed that delegates visiting the destination enjoyed the place so much, that 87% would consider returning with friends and family for a leisure visit.

The Convention Bureau’s ‘experiences your delegates will love campaign’ encourages event planners to inject some fun and creativity into their event social programmes and positions NewcastleGateshead as the ideal delegate destination.

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