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Creative gurus accept challenge to Unleash Your Creativity at TWC showcase

Don’t miss incredible nuggets of creative wisdom from true experts in their fields at a special panel debate taking place at Destination Westminster, The Westminster Collection’s annual venue showcase and networking event.
From 8:30am – 11:30am on Friday 13th September, events professionals are invited to get together and enjoy a delicious, free breakfast prepared by host venue 8 Northumberland Avenue, while chatting with the 50 wonderful venues within The Westminster Collection – all of whom are exhibiting within 8 Northumberland Avenue’s stunning Ballroom.

At 9:00am, a specially selected panel of marketing, food, social media and live event gurus will kick off the Unleash Your Creativity forum in the Old Billiard Room. They aim to open your mind to what can be achieved when you inject imagination and resourcefulness into event planning and focus on creating new and memorable experiences.

The Unleash Your Creativity panellists include:
  Jonathan Byrne, chief operating officer, No.4 Hamilton Place (chairperson)
Katie McPhee, senior community manager, Eventbrite
Jez Paxman, creative strategy director, Live Union
Katy Hadcroft, general manager, Harbour & Jones at RSA House
Sam Michel, founder, Chinwag
Stephen Moore, founder & chairman,

Learn why you need to think ‘big picture’ and broaden expectations of what an event should do for brand awareness. Be inspired by the digital and social engagement techniques that can be built into an event or marketing campaign to really grip the target audience and to ensure there’s conversation across channels.

Hear how to bring innovation and the ‘wow’ factor to the canapé, lunch or dinner plate and nod to food fashions, while remaining firmly within budget. Discover more about the psychology behind live experiences and how you can maximise the value of your event by viewing your venue as part of a destination, not a standalone site. Take the opportunity to ask these experts questions about your own event plans in a dedicated Q&A session.

Chair of the panel Jonathan Byrne, who is chief operating office at No.4 Hamilton Place and board director at The Westminster Collection, said: “Destination marketing is vital in order to grow business tourism and to reinforce the breadth of opportunities in London right now. Westminster is so well located, with a wealth of arts, culture and entertainment to absorb in and around the West End of London. This showcase and particularly the panel is about harnessing this energy, bringing together a cluster of seriously creative people and sharing techniques for engagement, event planning and delivery. Our challenge as a panel is to inspire you to be original.”

Destination Westminster takes place from 8:30 – 11:30am on Friday 13th September 2013, at TWC venue 8 Northumberland Avenue. Discover 50 incredible central London venues and network with each of their events teams during a special 10th anniversary showcase, complete with complimentary breakfast and refreshments.

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