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Kuala Lumpur Convention Centre brands culinary offerings 'Culinaria'

Kuala Lumpur Convention Centre brands Culinaria branding
Having garnered a reputation for innovative and creative culinary solutions for various events held at its facility, the Kuala Lumpur Convention Centre has introduced Culinaria to both define and differentiate its culinary services from the competition.
“Culinaria encompasses the promise of value, taste and experience from our spectrum of culinary offerings at the same time, brings our food & beverage (F&B) award-winning track record to the fore,” explained Datuk Peter Brokenshire, the Centre’s General Manager. “Culinaria will be our platform to share our innovative mindset when it comes to dining and the possibilities of taking culinary service beyond the standard convention centre fare and presentation.”

The Culinaria brand expands on the unique selling points of Malaysia from its colourful multicultural variety to progressive nation realities and the Centre’s tagline of “Where commerce, culture, colour converge.” It defines the Centre’s F&B experience as enriching, multicultural, creative, progressive and value-added. Culinaria aims to deliver the award-winning F&B track record of the Centre to all customer levels.

And what better occasion to introduce Culinaria than the Diner Amical of the Malaysia chapter of the Chaîne des Rôtisseurs, an international gastronomic society devoted to the promotion of fine dining. Themed Culinaria Theatre Experience, the 80 food & wine connoisseurs and their guests sat down to an evening of The Gourmand Chef and Seven Wonders of the Chefs, an epicurean adventure where the Centre’s Executive Chef, Richmond Lim and his seven head chefs showed off their exciting and creative culinary flair.

“Culinaria will be our platform to showcase the talents of our many team members, in particular our chefs’ flexibility in crafting enticing dishes that meet a range of taste and dietary needs, whilst promoting our F&B offerings,” said Brokenshire.

Under Culinaria, the Centre will offer a range of exciting dining experiences, from State-of-the-Art Banqueting and quarterly cuisine promotions to enhanced themed and dietary menus as well as more healthy options.

For a convention facility, the Centre has several culinary honours to her name including the ‘Dato Lau Foo Sun Excellence in Dining Award’ from the Chaîne des Rôtisseurs Malaysia Chapter and a Silver at the 23rd IKA World Culinary Olympics 2012 while Executive Chef Richmond Lim’s The Stainless Steel Kitchen holds the Gourmand World Cookbook Awards 2012’s ‘Best Book in the World for Food Professionals’ title.

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