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Sheffield wows arts marketing professionals

Sheffield delegates dinner
Sheffield wore its art on its sleeve between 16th and 18th July as over 500 delegates descended on the city for The Arts Marketing Association (AMA) annual conference.
It was the first time the city has hosted the event which was secured through a successful partnership bid between Marketing Sheffield, SIV (Sheffield International Venues) Events, and Hospitality Sheffield.

And with more than 75% of delegates staying at least two nights and an estimated economic impact of £530,000 the conference was declared a huge success both for the city and for the attendees.

SIV’s Sheffield City Hall was used as the main conference venue, with a series of networking and social events taking place at Cutler’s Hall and Crystal Bar.

Annabel Busher, Events and Services Manager for AMA, gave the city and its venues a glowing report: “The warm welcome that delegates received in Sheffield matched the stunning weather enjoyed over the three days of Conference! Sheffield City Hall provided excellent facilities in a glorious setting with fully functioning air conditioning ensuring delegates were comfortable. The venue staff were responsive, professional and always willing to help, delivering first class customer care.”

She added: “Sheffield was also able to offer the perfect balance of social venues with a formal seated meal for 420 at the magnificent Cutlers’ Hall to a more informal event with more fabulous catering at Crystal Bar the following evening, and a number of delegates were also able to enjoy some exclusive back-stage tours at Sheffield’s Crucible Theatre. All the venues used were identified with the help and support of the fantastic Marketing Sheffield team.”

Ian Slater, Chair of Hospitality Sheffield and General Manager of the Sheffield Metropolitan Hotel, said: “We pride ourselves on our partnership approach in Sheffield, and this was typified by the work we did with Marketing Sheffield and Sheffield International Venues to secure the Arts Marketing Conference for 2013. Sheffield has an extremely high caliber of conference venues and its hotels boast the best service in the country, so it really is an ideal city to do business in. Our partnership work enables us to attract new conference organisers to sample the brilliant experiences Sheffield can offer and to ensure that the key business tourism sector continues to make an important contribution to the city’s economy.”

Emma France, Business Tourism Manager at Marketing Sheffield, said: “The success of this event further proves how vital this sector is for Sheffield and how crucial Marketing Sheffield’s business tourism campaign is to ensure the city remains competitive in a very aggressive market. We are fortunate to be able to attend crucial trade shows like International Confex in partnership with venues across the city such as Sheffield International Venues and pitch for conferences like the AMA to choose Sheffield for their next event. The fact that each delegate left with a great experience of our vibrant city is the icing on the cake. We will be using this enthusiastic feedback to convince other organisations that Sheffield can deliver their event to the highest standard.”

The relationship with the Arts Marketing Association was initiated during Marketing Sheffield’s attendance at International Confex in London in March 2011. This is part of Marketing Sheffield’s business tourism sales strategy and generates significant event leads for the city each year. Previous event successes from International Confex include the National Union of Students annual conference and the Liberal Democrats Spring Conference.

The Arts Marketing Association support arts professionals who are passionate about bringing arts and audiences together. Through a wide range of events and resources they help members gain the skills to develop their organisation and support their professional and personal development.

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