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Bournemouth to invest nearly £1m to improve signage

Visitors to Bournemouth, including conference delegates are to benefit from a major investment in a new way-finding signage scheme.

Bournemouth Borough Council in partnership with the tourism industry is introducing a set of 154 on-street pedestrian and cycle signs installed on all main routes in Bournemouth. The signs will be integrated with taxi and coach connections, linking the Station, the Triangle, the Square, the seafront, Pier Approach, which is adjacent to the Bournemouth International Centre, and the Gardens.

The new way-finder scheme has been designed to enhance the experience of visitors. Delegates will also benefit from the signage as it will make it easier to locate key attractions in the town centre, coastal areas, landmarks and parks. This will also encourage delegates to explore all Bournemouth has to offer and enrich their visitor experience.  

The new way-finding scheme is being developed to improve the overall street scene. Bournemouth will become more accessible and easier to navigate, especially for the 5 million visitors each year. The signage is also hoped to encourage visitors to use sustainable methods of transport.  

The extended mapping into the coastal area is to start immediately with the installation of the signs to commence towards the end of the year with plans to be finished by late spring 2014.  

Peter Gunn, BH Live Chief Executive said: “Visitors, including conferences and exhibitions delegates, make a significant contribution to our local economy; therefore providing delegates with the highest quality visitor experience in Bournemouth is paramount. We are thrilled to be getting a new way-finding system in Bournemouth which will enhance our delegates’ experience.”  

It is planned that in the future the scheme will lead to smart phone applications and website downloads being integrated into the way-finding system.

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