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Summer Eventia 2013 delivers on promise of telling fantastic stories

Simon Hughes and Dale Parmenter (Chair and Vice Chair of Eventia)
Delegates, sponsors and partners have all been united in their praise for the Summer Eventia which closed yesterday afternoon after a conference filled with stories, laughter and a big Brummie Bonanza.  The delivery of so many compelling sessions looking at the trends, influences and strategies the industry needs to consider to deal with the new normal was achieved with the usual flair by the focused efforts of the whole Eventia team.

Hosted by the ICC in Birmingham, the Summer Eventia saw over 30 speakers participate in a clever mix of plenary and breakout that helped create real choice for delegates across 19 different sessions. Delegate numbers of 160 reflected the fact that the industry is busy this year but those that could spare the time got great value and some fantastic insights and learning.

TSE13 was opened by an inspirational keynote address from Lord Digby Jones, who then engaged with a representative panel from across the industry to see how they were coping with the challenges of the new normal in their businesses.  The first afternoon saw the agenda split into three storylines, looking at business, operations and communications, with delegates able to choose two out of the three strands available.

Topics covered included the impact of globalization, the power of process in an interactive session that found people using table top techniques to capture key issues relating to delivery of core services and the use of film at events.  A focus on people found Jez Paxman from Live Union and Kevin Jackson from GPJ revealing their internal communications thinking for analysis by Dan Barley from Towers Watson.  A session on SMMP found Pauline Houston (CWT) speaking with Kevin Iwamoto (Active Network), while the power of the pixel revealed some stunning developments in architectural mapping and projection technology. 

As ever the TSE13 evening celebration remained a closely guarded secret, until coaches dropped the excited crowd off at Fazeley Studios. Bhangra dancers, a steel drum duo, VJ’s and a host of Asian fusion and Caribbean food stalls helped create the big Brummie Bonanza.   

Highlights from the second day of the Summer Eventia 2013 included an outstanding exploration of the leadership traits that Shakespeare can teach us, delivered by ex-RSC actor Ian Hughes and a hugely informative session exploring the mind of the audience presented by Chris Elmitt from Crystal Interactive.  More breakout choices followed with Gary Martin from Table Art in discussion about his business story, a panel looking at corporate reputation and a session on building brand loyalty to motivate staff and stakeholders alike led by Rebecca Pain from the blueballroom.   

The final afternoon began with a hybrid session that brought MPI, SITE, ISES and the PCMA into the room for a global association catch-up, followed by views from Visa Europe, VisitScotland and the legendary Kim Myhre on the competiveness of the UK as a global destination for major business events.  
Eventia Chairman Simon Hughes said: “I’m absolutely exhausted, but in a good way.  We promised that attending TSE13 would give people great stories to share and I think that we delivered that to them brilliantly.”

Pictured: Simon Hughes and Dale Parmenter (Chair and Vice Chair of Eventia)

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