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Show success sees PDM pledge to return to Telford

PDM Success 2013 Tom Gray Sarah Bird and Steve Crowhurst
Telford is celebrating after a leading exhibition experienced such a resounding success on their first day of opening that they have committed to return.
The Plastics Design and Moulding (PDM) show returned to Telford this year after two years at London’s ExCel, and the event has seen such strong visitor numbers and such effusive praise from exhibitors that event organiser Crain Communications confirmed their intent to return in 2014 as part of a strategic exhibition growth programme.

“We’ve been thrilled by the support from the Meet Telford & Shropshire convention bureau and The International Centre Telford, both of whom couldn’t have done more to help this year’s event exceed even our high expectations” explained Steve Crowhurst, Managing Director of Crain Communications.

“As a region Telford boasts over 100 polymer-related businesses and has long been known as the “plastics valley” so it’s a natural home to us, and The International Centre has the flexible space we need for a combined conference and exhibition with a great flow, in addition to breakout rooms for seminars and briefings, a dynamic press office, and all of the logistics and hospitality that you’d expect from one of Europe’s leading trade exhibitions” he added.

“This is the most successful opening day of PDM since it was launched back in 2005, and after its first day was already guaranteed to be the best attended since 2009” explained Sarah Bird, Business Tourism Manager for Meet Telford & Shropshire, the convention bureau for the region, “and combined they have brought in an immediate £1.2million to our local economy, as visitors stay, dine and seek entertainment locally during their time at the show.”

“And this is absolutely why, at Meet Telford & Shropshire, we’re so committed to helping attract and retain high profile and large scale events, conferences, exhibitions and meetings. We’re hugely fortunate to have some fantastic assets across our region, from the UNESCO World Heritage site at Ironbridge, to stately homes and castles, and of course the state-of-the-art The International Centre Telford, not to mention our award-wining attractions and après-conference offer. But it’s the development works at the Heart of Telford, Southwater, which have really helped further whet the appetites of prestigious events for our destination” she added.

With the main phase on schedule for completion in Spring 2014, the £250million Heart of Telford Southwater project is led by Telford & Wrekin Council and will see purpose-designed and built eateries, bars, and retail outlets, as well as a new 11 screen multiplex Cineworld cinema and a new 85 bed hotel. The Southwater Event Group itself has invested £10 million in an upgrade and expansion programme at The International Centre Telford which has expanded its exhibition and event space by over 30% to make it one of the largest convention centres in the UK.

“We’re delighted that our investment in our offer has helped tempt PDM back from London’s ExCel” explained Chief Executive of the Southwater Event Group, Tom Gray, “and that the organisers have already endorsed the quality of the venue and destination by announcing their exhibition growth plans and 2014 return. We are very much looking forward to welcoming PDM back next year and congratulate them on a successful show.”

Pictured: PDM Success 2013 Tom Gray Sarah Bird and Steve Crowhurst

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