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Future launches The Photography Show at the NEC

Future, the international specialist media group and leading digital publisher, has announced the launch of a major new consumer event in the photography sector - The Photography Show - which will take place at Birmingham’s NEC from 1 - 4 March 2014, ensuring a high calibre replacement for Focus on Imaging which celebrated its final instalment earlier this year.

This new consumer and professional event will combine highly interactive features to entertain and engage consumers, with dedicated conferences and events for the trade and retailer attendees. The Photography Show will be a must-visit event for amateurs, professionals and retailers.

Future is the world’s leading publisher of photography magazines, with an amazing portfolio of successful brands online, on mobile and in print. Digital Camera World is the UK’s best-selling monthly photography title in both print and digital. Photography Week is the world’s best-selling digital weekly photography magazine. Practical Photoshop is the UK’s best-selling Photoshop magazine. N-Photo and PhotoPlus are the world’s best-selling Nikon and Canon magazines respectively. Future’s photography brands reach more than one million enthusiasts each month and its photography websites deliver more than 2.5 million page impressions.

The NEC welcomes over two million visitors each year to around 140 trade and consumer shows and over 400 live events and conferences, and the venue benefits from unrivalled flexibility, with more than 186,000 square metres of covered exhibition space through 34 conference suites and 20 interconnecting halls.

The Photography Show will bring all of this experience and enthusiasm to life for the UK’s growing audience of amateur photographers, with some of the biggest names in the industry unlocking the secrets of their craft. The showfloor itself will be brimming with hundreds of exhibitors, the very latest kit and accessories, and an array of interactive opportunities to get involved.  A full-spec studio suite will also be created on-site for visitors wanting to get hands-on in a professional environment, and themed areas including a Wildflower Garden will be specially created to ensure all subject interests are fully catered for. More activities will be announced in coming months, including details of a major gallery exhibition.

Future’s Head of Events Jonny Sullens says: “The Photography Show is a great example of Future unlocking the potential of its market leading brands. I am really excited at the prospect of bringing such an innovative and exciting market to life over four days at the NEC. Extensive industry research pointed to the NEC as the venue of choice for the photography market. Their operating team is first class and I am looking forward to delivering a fantastic event for both amateur and professional photographers.”

Chris Hartley, the NEC’s Business Development Director, adds: “The amount of interest we received following Mary Walker's decision only a few weeks ago that the 2013 event was the last, is testament to the fact that the NEC is recognised as the premier venue for exhibitions.

“Future's success in securing this profile following the invitation to tender process was primarily down to their strong photography market knowledge and position, the strength of their team, their vision for the show, their speed of response and passion, all supported by a sensible commercial offering.

“It’s a long term relationship underpinned by a three year deal that includes the appointment of The Ticket Factory as the exclusive ticket agent. In addition, Future will be maximising the education and learning elements of the show by utilising a selection of our purpose built conference facilities. We're really excited about supporting Future not only on this show, but also, hopefully, other conferences and exhibitions.”  

Future’s Head of Photography Matthew Pierce says: “The imaging industry is evolving at speed and we believe there is a real opportunity to create a dynamic and inclusive event with photography at its core which will deliver a broad audience of imaging enthusiasts. Future has a world-leading portfolio of Photography brands and is recognised internationally for its innovation. The Photography Show will be another example of that.”

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