The meeting, training and teambuilding venue, which is located on the stunning 400-acre Farncombe Estate between Cheltenham and Stratford-upon-Avon, will be renamed Farncombe Conference Centre from 25 June.
It is part of leading hospitality brand Farncombe, which also includes Farncombe Courses, Farncombe Events and the luxury hotel Dormy House. The move brings all the Farncombe Estate `family` together.
CEO Andrew Grahame said: "We felt that after 12 years it was time to bring all our businesses under a single Farncombe banner. As our businesses grow in strength, we believe the Farncombe brand will become synonymous with the best of hospitality, in the best of locations.
"We are continuing to invest heavily as we look forward to an exciting future ahead. For example, we have expanded our dining room and are planning an upgrade to our training rooms. Dormy House is currently undergoing a £10m refurbishment, while next year a prestigious new spa will open its doors to hotel guests, spa members and day visitors."
Farncombe Conference Centre has 11 flexible meeting and training rooms - in addition to separate syndicate rooms and coffee lounges - arranged village-style around the private estate. The largest meeting room holds up to 120 people and there are 89 en-suite bedrooms available for staying delegates.
Last year it unveiled a new £250,000 conservatory-style dining room, named the Willersey Room, to increase dining capacity. Early in 2014, there will be an upgrade of facilities in the Coach House building, which features three flexible training rooms and a west-facing terrace with views over the Vale of Evesham.
The venue has a long string of awards, including twice winning the VisitEngland national title for Business Tourism and a VenueVerdict Gold award from customers every year since the standard was launched in 2009.