The UK Corporate Games is being staged at various venues around the city between Thursday, July 4 and Sunday, July 7. The Games will feature 22 sports on the packed weekend programme ranging from netball to dragon boat racing.
The 19th UK festival is open to companies of all sizes with Vodafone, Asda and Jaguar Land Rover just a few of the well-known businesses taking part and entering sizeable teams of over 150 participants each.
Registration for around 4,000 athletes is taking place between 7pm-9pm on Thursday, July 4 and from 7pm-10pm on Friday, July 5 in the Jaguar Exhibition Hall at the Ricoh Arena, which will be followed by an after-registration party in Bar 87.
Liz Cooper, Marketing Director at the Ricoh Arena which is one of the official supporters of the UK Corporate Games, said athletes from local, national and international organisations would be registering at the Jaguar Exhibition Hall.
“Our experience from staging the media registration and hospitality and ticketing process at the Olympic Games last summer means we have plenty of know-how in dealing with thousands of people within a short space of time,” she said.
“Hundreds of organisations will be represented from a variety of sectors in the festival which is a great way of encouraging team-building, developing new contacts and enjoying the thrill of being involved in a major sporting experience.
“The UK Corporate Games is another high-profile event which Coventry is staging after overcoming competition from other cities and towns and it will create quite a buzz around the region. “As well as registering at the Ricoh Arena, athletes will get to meet with their respective sport co-ordinators, view their schedules and fixtures whilst enjoying meeting a host of sponsors, supporters and exhibitors too. There will be something for everyone as well as games gifts and lots of fun all located in the Jaguar Exhibition Hall. “We have also organised an after-registration get-together in Bar 87 for everyone to mingle and relax before the competition starts.
“It should be great fun and we are looking forward to being involved in another national event.”
Staff from the Ricoh Arena are taking part in the netball, football, golf and karting competitions.
Ben Sedgemore, Games Director at the UK Corporate Games, said: “From the day we set foot in Coventry for the initial venue inspections, my team have been really excited about what the area has to offer. We have worked with some great cities around the world but I have to say, that for what we need, Coventry is one of the most outstanding destinations that we have come across.
“We have really enjoyed excellent partnerships with the University of Warwick and Coventry City Council whilst building the Games and you get the feel that this is a city that is going places.
“As you can imagine we had numerous venue options to consider but once we saw the Ricoh Arena, we knew that this was the perfect place to set the scene for our Flagship weekend and to welcome our visitors to the area.
“I am pleased to confirm that the quality of the facilities that we have secured across the region is outstanding and the Ricoh is absolutely first-class.
“Additionally I am delighted to tell you that visitors will be welcomed to the city by the Lord Mayor on Friday evening at the Ricoh and this is typical of the great welcome we have enjoyed ourselves.
“We would recommend the Ricoh Arena and the city to all of our great competing companies and we are confident that they will all be very impressed. The Games is on the horizon now, all of the entrants, venues and co-ordinators are primed and ready and we can’t wait. See you in July for a truly unforgettable weekend.”