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GPs’ HQ opens vintage rooms for meetings

30 Euston Square

‘And it’s all in a good cause’, reports Briony Key

History, great conference facilities, a central London location, and a cool blend of old and new design – welcome to 30 Euston Square.
The new headquarters of the Royal College of General Practitioners (RCGP) has just been launched. The quirky new 6-floor venue has contemporary, adaptable rooms that merge happily with the traditional tiles and fitments that come with its Grade II* listed status.

I’ve never seen 3D projector screens, digital signage and Dolby surround-sound speakers fit quite so well with preserved oak panelling and vast Victorian atriums, but there’s always a first time.

The show-round included the 300-seater auditorium, some of the 18 meeting rooms, the heritage rooms (they have retained the traditional features) for intimate private dining – and the light-flooded penthouse state rooms, with capacity for up to 216.

Rooms can be easily themed and tailored for everything from small, intimate meetings to conferences and exhibitions. There are private entrance facilities and a striking rooftop terrace with great views over London.

Guests can also stay at 30 Euston Square, as there are 41 en-suite bedrooms. The 121,000sqft venue is managed by event and catering company, Searcys, that has already brought a diverse range of clients to the table - from FTSE 100 companies to Disney.

Yvette Bradley, General Manager at 30 Euston Square, said: ‘As well as providing a world-class venue, we also benefit from an exceptionally convenient location. Euston Square is within walking distance of three major railway stations and through Euston has direct access to Birmingham, Manchester, Liverpool and Glasgow. Paris, via St Pancras, is just 2.5 hours away.’

All profits generated through 30 Euston Square are returned to the RCGP to support its primary patient care work.

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