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ICCA UK and Ireland Chapter debate to explore ‘drivers for customer loyalty’

ICCA UK and Ireland Chapter will explore the drivers for customer loyalty and the psychology of selling at its forthcoming summer debate at Birmingham’s ICC on June 27 – 28th.  With a spectrum of industry expert speakers and panel debates with PCOs and UK and international associations, delegates will participate in a series of interactive sessions and share experiences.  With recent research* indicating that for 58% of clients, the real driver in decision making is sales experience over price, brand or service delivery, the debate will provide an engaging opportunity for delegates to explore how to maximise face time to ‘sell better’

The debate will be opened by experienced meetings industry consultant and facilitator Mike van der Vijver, founder of MindMeeting and author of Into the Heart of Meetings, copies of which will be given to delegates attending the debate.  Other speakers include John Bradshaw, CEO of The Meetology Group and Oliver Hone, Marketing Director of IMEX Group.

ICCA UK and Ireland Chapter Chair Kerrin MacPhie commented: “In the meetings industry, we focus on the importance of face-to-face contact and the value that brings to business.  This recent research highlights what we in the meetings sector already hold true: there is no substitute for face-to-face contact when it comes to ‘selling’.  This debate will explore the psychology of selling in its broadest sense, considering how we communicate the benefits of our services to our target audience, including the psychology of marketing and the perception of selling.  With a number of UK and international associations plus our local chapter venues and suppliers already signed up, it should make for some interesting discussions.”

ICCA UK and Ireland Chapter has extended the summer debate to members of fellow industry associations, including MPI, MIA, IAPCO and ABPCO at ICCA member rates.  “We wanted to ensure that all our industry peers had an opportunity to join the discussions,” MacPhie continued.

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