Singer Alicia Keys marked the occasion by presenting Emma Haigh, 34, from Crosby, Liverpool, with a Golden Ticket which entitles her to two tickets to 10 events of her choice over the next 12 months.
Highlights at Echo Arena Liverpool over the past five years include the MTV Europe Music Awards 2008; MOBO Awards 2010 and 2012; BBC Sports Personality of the Year and the Davis Cup, as well as performers including Sir Paul McCartney, Beyonce and John Bishop.
Tim Banfield, commercial director of ACC Liverpool, home to Echo Arena and BT Convention Centre, said: “This year is particularly special for us as we celebrate our fifth birthday. We want to thank all our customers who have supported us and who have come to events since we opened in 2008.
“Welcoming our three millionth visitor is another important milestone for us. We look forward to opening our doors to many more people and rewarding our fourth millionth customer in the future.”
Forthcoming events at Echo Arena Liverpool include BBC Radio 5 Live Big Day Out, Neil Young and Crazy Horse, Cage Warriors 57, Disney Live! Mickey’s Rockin’ Road Show and Micky Flanagan.
Pictured: Emma Haigh with husband Stephen and Alicia Keys