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Plasticity 2013 Hong Kong serves up sustainable plastic solutions

As of 2013, 40% of the world’s ocean surfaces were covered with some form of floating plastic trash. The statistics are sobering, but a growing number of companies and organizations including Ocean Recovery Alliance are eyeing solutions to the burgeoning plastic waste issue. Innovative solutions to manage plastic waste, both pre and post consumption will specially be showcased on June 6th at Plasticity Hong Kong, in a big discussion on plastic and innovation in this sector.

Plasticity Hong Kong is a full one-day conference designed to inspire, excite, and help move the world to follow the innovative leaders who use plastic in new ways.  This event follows on from the successful launch at the Rio+20 Earth Summit, and showcases new solutions which help not only to build brand value, but which help to reduce the impact that plastic has on the environment. 

This conference fuels a re-imagining of the future of plastics through a program of keynotes, case studies, and panel discussions, where many leading players of the “plastics puzzle” are brought together under one roof. Attendees of the forum come from wide-ranging sectors, including textiles, retailers, manufacturers, recyclers, design and packaging, waste-to-fuel companies, bio-plastic producers and government policy makers.  

This unique one-day event, organized by Ocean Recovery Alliance, will take place at Asia Society, Hong Kong Centre from 9:00am to 5:30pm followed by a cocktail reception at 6:00pm.  Keynote speakers include Ms. Christine Loh, Under Secretary for the Environment for the HKSAR, Mike Biddle, CEO of MBA Polymers, and winner of the prestigious Gothenburg Sustainability Award (previously won by Kofi Annan and Al Gore), Dr. Ulrich Liman, Vice President of Production and Development at Bayer Material Science, Steve Davies of Nature Works, Phil King of Method and Dasdy Lin from the Taiwan Plastic Industry Development Center.  

The event brings together leading practitioners from plastic supply chains, procurement, packaging, bio materials, branding, recycling and post-consumer waste management. On June 5th, the day’s innovation-packed agenda will also include two side events, including an environmental conflict resolution series talk with Hong Kong University at the Hong Kong Stock Exchange Auditorium on waste management issues which are now particularly relevant to Hong Kong.  June 7th will include a factory visit to MBA Polymers’ high-tech plastics recycling plant in China, one of the most advanced in the country.  

“The brands that will win will be the ones which admit that the communities they serve have a problem with plastic waste; which take the lead in making improvements; and which are part of that solution”, stresses Doug Woodring, event organizer and co-founder of Ocean Recovery Alliance.  

Plasticity 2013 follows on from the huge success of its inaugural event at last year’s United Nations Rio+20 Earth Summit. Partnered with the Economist’s World Oceans Summit, and endorsed by UNEP, the Taiwan Plastic Industry Development Center, Plasticity will bring together innovators and solutions which corporate, government and civil leaders will want to learn about.

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