Huge leap of 134 places on ICCA global meetings rankings 2012Abu Dhabi has been named among the top 100 busiest global meetings destinations in the International Congress and Convention Association’s (ICCA) 2012 global city rankings for the first time, jumping from 234th place with eight meetings in 2011, to hosting 22 association meetings in 2012. The UAE capital is now ranked alongside other major meetings cities including: Atlanta, Georgia; Brasilia and Perth, Australia; and higher than established global hubs such as Las Vegas in the US and Cologne in Germany.
The rankings are an annual league evaluated and published by ICCA, which represents the main specialists in organising, transporting and accommodating international meetings and events, with over 950 members in 88 countries.
“This is a welcome endorsement of Abu Dhabi’s credentials as a recognised destination for the meeting, incentive, conferences and exhibitions industry,” said HE Jasem Al Darmaki, Deputy Director General, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
“Last year was something of a watershed in our business events ambitions given that in February 2012 we hosted the World Ophthalmology Congress at Abu Dhabi National Exhibition Centre, which was the largest convention held to date in the UAE capital with upwards of 10,000 delegates. Just seven months later ADNEC also hosted the 18th World Routes Development Congress. These headline events put Abu Dhabi firmly on the major conventions and congresses agenda and serve as case studies and proof positive of the city’s ability to come together as one to ensure meetings success.”
In 2012 the total number of events hosted at Abu Dhabi National Exhibition Centre (ADNEC) alone grew to 360 from 232 in 2011, a 55% increase. In addition, 17 conferences were held that attracted almost 25,000 participants and 111 special events and meetings.
In 2011 Abu Dhabi initiated a ‘One Destination’ collaborative stakeholder approach to winning major meetings business – an approach ADNEC says is paying off.
“The rise by 134 places in the ICCA rankings is thanks to the hard work and commitment shown not just by our team here at ADNEC, but also Abu Dhabi Tourism & Culture Authority and the emirate’s leadership. Abu Dhabi’s excellent infrastructure, great airlines and our advanced, award-winning event facility make the emirate an increasingly attractive place for global meetings and conventions. We stand shoulder to shoulder with Abu Dhabi Tourism & Culture Authority and are working together to fulfil Abu Dhabi’s target of achieving a top 50 ICCA ranking within the next five years,” said HE Ali Saeed Bin Harmel Al Dhaheri, Managing Director, ADNEC.
Abu Dhabi is making major strides on the international business events scene. Earlier this year TCA Abu Dhabi launched the Abu Dhabi Convention Bureau to drive forward the emirate's business events ambitions. The bureau is a dedicated, one-stop entity which supports the growth of exhibitions, conferences, meetings and incentives within the emirate by forging closer links with the industry and providing a full range of support.
Two months later the Abu Dhabi Convention Bureau overhauled its Advantage Abu Dhabi initiative aimed at the corporate meetings and incentive travel segments with the introduction of 13 structured offerings designed to enhance the emirate's appeal amongst sector-specific bookers.
Already this year Abu Dhabi has successfully hosted the World Travel & Tourism Council Global Summit. In June it will host The Institute of Travel & Tourism's annual conference - the blue ribbon event of the UK's travel and tourism industry at the Fairmont Bab Al Bahr when around 450 of Britain's travel and tourism decision-makers are expected to attend, the same month sees the annual Business Travel Sales Force Seminar of SELECTOUR AFAT – the largest travel agency network in France – held at the five-star Sofitel Abu Dhabi with around 200 French travel professionals. In November the International Conference on Neurology & Epidemiology, which is due to be attended by 600 - 800 of the most eminent medical practitioners in these specialised fields, comes to Jumeirah at Etihad Towers.
Business tourism has been identified as a key economic diversification driver in Abu Dhabi. Research commissioned by TCA Abu Dhabi and ADNEC suggests the economic impact from business events in the emirate is expected to increase by approximately 7% per annum on average up until 2020 based on historic performance.