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Kyoto's Minamiza opens for MICE business seeking an authentic cultural experience

Kabuki theatre opened to meet growing demand for cultural events

One of Kyoto’s earliest kabuki theatres is opening its doors to meetings, incentive travel and event organisers.  
Minamiza was one of seven kabuki playhouses permitted by the Governor-General of Kyoto In the early Edo period (1600-1868). Kabuki is one of Japan's most internationally famous forms of theatre. Developed in Kyoto in the 17th century it became the favourite entertainment form of the merchant class. For many, the Minamiza symbolizes the birthplace of kabuki and it is of great historical value – in 1996 it was registered as a Japanese Tangible Cultural Property.

The theatre is now opening doors for business events including VIP tours and private kabuki performances for incentive trips and hire for meetings, ceremonies and product launches.  

Organisers using Minamiza for business events can apply for the Kyoto Convention Bureau and City of Kyoto cultural grant, which supports meetings, conventions or incentive travel which incorporate cultural activities.  

Kyoto Convention Bureau comments: “Many event organisers for business events choose Kyoto because it offers delegates the opportunity to enjoy traditional Japanese cultural activities alongside first class business facilities. The opening of the Minamiza theatre provides event planners with the ideal backdrop to showcase Kyoto’s heritage in a business environment. The theatre has already been used successfully for an awards ceremony and we look forward to seeing many more organisations using it for business in future.”

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