This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Search ITCM

KCB, JNTO and British Airways showcase Kyoto's luxury tourism potential

Kyoto Convention Bureau, in partnership with British Airways and JNTO, hosted a group of four luxury-selling tour operators and travel agents on a three-day tour of Kyoto and one day in Tokyo from 17 – 22 March 2013. The trip was part of the Kyoto Convention Bureau’s attempt to showcase the prefecture’s luxury tourism portfolio to the UK travel trade industry in order to raise sales and increase brochure product.

The trip attracted some of the biggest names in luxury travel, including Abercrombie & Kent, Audley Travel and Cox and Kings. During the trip, the group, who had never visited Japan, were given the chance to familiarise themselves with Kyoto’s high-end tourism product.  

After flying directly to Tokyo Haneda Airport in the comfort of British Airways’ Club World in a fully-flat bed, the group jumped straight on the famous bullet train or ‘Shinkansen’ and travelled to Kyoto on the fastest train, or Nozomi, which covers the 320-mile journey in a mere 138 minutes. On arrival in Kyoto, the group embarked on a day of sightseeing including the most famous temple in the city, Kinkakuji or the Golden Pavillion. In the Arashiyama district with its famed bamboo forests, featured in the film Memoirs of a Geisha, the group was driven around in traditional rickshaws.  

During their time in Kyoto, the group also inspected several high-end properties including the Hotel Westin, Miyako and the traditional Inn, the Yoshikawa Ryokan. They also had the chance to see several temples and shrines and take part in once-in-a-lifetime opportunities such as meeting a Maiko (Apprentice Geisha) and learning Japanese calligraphy.  

The trip also included a visit to Tokyo, where the group travelled up the Tokyo Skytree and visited the Harajuku district before viewing the Grand Prince Hotel, New Takanawa.  

Throughout their time in Japan, the group ate a range of authentic Japanese food and were able to take great restaurant recommendations back for their clients.  

Following the trip, Lucy Hodge of Audley Travel said: "This was my first visit to Japan and I have thoroughly enjoyed it. It was the perfect opportunity to see Japan and I feel confident that I can now pass this onto our clients and really promote Japan, particularly Kyoto as a very special and unique luxury-travel destination.”

Submit to DiggSubmit to FacebookSubmit to Google PlusSubmit to StumbleuponSubmit to TwitterSubmit to LinkedIn