Birmingham based Big Cat created live experiences to encourage broader participation in tennis. Engaging with a new and enthusiastic local audience Nick demonstrated his involvement with international hybrid event production through his work at the French Open tennis championships for Roland Garros in central Paris in 2011 and the Lawn Tennis Association at the Mail Box in Birmingham in 2012. Both events included replica tennis courts hosted by tennis stars. The live experiences were complemented by virtual participation through audio-visual and social media engagement.
An increasingly popular format, hybrid events are playing a significant role in facilitating consumer engagement and bonding with brands. The essence of which is through the creation of ‘live’ content that can be amplified through face-to-face and social media experiences.
To demonstrate first hand engagement at the event last night, the audience were pleasantly surprised when their waiters became the entertainment for the evening. The Three Waiters, the world’s leading surprise singing act, burst into song during the event bringing delight to the guests. Many expressed their enjoyment and surprise through twitter.
Adding to the evening, a summer menu of canapés created by Midlands caterers Amadeus were served up by the brightly dressed staff from Off To Work, who joined in the fun.
Katie Pearce, Head of Operations, Birmingham, Midlands and the North at Off to Work commented: “It was a pleasure to organise the 3rd in our series of Birmingham networking events on behalf of ISES UK. Big Cat provided an exciting insight into the creative marketing, PR and events scene in the second city and we look forward to taking this momentum forward and developing our ISES base.”