Vinopolis creates interactive wine experience with Arcstream AV and EMG

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Arcstream AV and brand communication experts EMG have completed an immersive and educational experience to transform visitor attraction and events venue Vinopolis.
The state of the art AV installation is part of the venue’s multi-million pound refit, designed by EMG and installed by Arcstream AV it takes visitors through the grapes, regions and tastes of wines across the world in its vaulted railway arches. The partners collaborated with the in-house team on all aspects of the build, supplying and installing touchtables, touchscreens and projectors alongside a PufferSphere XL, with a range of educational, interactive content designed by Arcstream to personalise the user experience.


The wine tasting experience features interactivity at its core so that visitors can learn as much or as little as they like during their visit. EMG’s impressive design vision was to offer visitors an experience of self-discovery supported by Arcstream’s interactive technology.

To meet the brief three 42” digital signage screens were installed in the reception area to welcome guests, while four Samsung SUR40 for Microsoft Surface tables split into four screens to enable simultaneous multi-use, were installed in the two main tasting zones. The interactive content takes visitors through a taste experience while they try to create their ideal wine in one of the two education zones called the Winery.

The Winery zones are reached via a fully-equipped Theatre which offers access to either of the chosen zones for red or white wine tasting. Interactive pods have been created with two 65” NEC Displaylite six point full HD multi-touch screens, which visitors can step into and learn about different growing and production.

Arcstream installed 18 x 22” Ilyama Dual Touchscreens alongside wine serve technologists Enomatic who installed the attached electronic wine dispensers in various tasting locations throughout the venue.

The Arcstream team also worked with design consultancy MadeThought to create an ethereal and aspirational area, sponsored by British Sparkling Wine producers Nyetimber. Arcstream AV installed two projectors which project onto an atmospheric voile backdrop with scenes of the Great British countryside where the wine is produced.

In the Geography Zone a Puffersphere XL dominates this double height space, visitors can learn about the geography of wine on this 360° projection globe.

As well as installing the AV hardware Arcstream created the bespoke content for the interactive games. The software programs allow visitors to learn about wine through choosing options based on individual flavour preferences so the knowledge they gain is suited to their tastes.

Lucy Haines, Managing Director of Vinopolis explains; “We are delighted with how the redevelopment of the spaces is coming together and now we have the technology in place we will be able to develop the content and visitor journey further. This is just the start of the project and we’re excited about how these new installations have the functionality for us to customise them for specific events, brands or the visitor experience in the future.”

Paddy Latham of EMG said; “Our vision for the redevelopment of Vinopolis was to create a fully immersive and interactive experience putting guests on a journey of self discovery, allowing them to learn, rediscover or just revel in what makes wine special to them. Arcstream AV’s support was perfect and their understanding of the needs of both design and hardware that fitted around the physical and interactive designs, helped to deliver an experience we are proud of.”

Neil Manwaring, Sales and Operations Director of Arcstream AV said: “This was a complex and interesting project to work on with Vinopolis who wanted technology to be at the core of the new experience so that visitors can learn at their own pace and take home practical knowledge of wine production and the art of wine drinking. The touch technology is state of the art and designed to allow collaboration, data capture or simple viewing controls depending on the requirement for each area.”

The venue is available for hire for private functions and corporate events, required the very highest quality of equipment, suitable for its diverse client specifications.

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