Cellhire and Mobile Tornado partnership delivers instant communications technology

Cellhire, the world leader in short term communications solutions for major global events, has partnered with Mobile Tornado, the market leader in convergent, instant communications to deliver Push to Talk technology.


Mobile Tornado’s Push to Talk technology allows the establishment of half-duplex voice links where one person speaks and the other listens, on a one to one or one to many basis. The technology uses traditional mobile phone networks allowing instant two way conversations between individuals and groups at the touch of a button. 



Read more: Cellhire and Mobile Tornado partnership delivers instant communications technology

5 technology trends revolutionising experiential marketing

Etherlive
Etherlive, the leading IT service provider for the live events market, has noted a 60% increase of enquiries from marketers looking to develop engaging relationships with customers in order to build long-lasting brand equity.
The emergence of experiential marketing in the traditional marketing mix means that brands are increasingly using savvy technology to get up close and personal with their audience and provide them with an innovative experience.


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CWT To GoTM voted most Outstanding App 2012 by business travellers  

CWT’s mobile app recognised by GBTA’s 2012 Innovation Awards

CWT To GoTM, Carlson Wagonlit Travel (CWT)’s mobile app, won this year’s Global Business Travel Association (GBTA) award for Innovation of the Year in the category of “Outstanding Apps.” This category includes applications that help business travellers make best use of their time while travelling. Travellers voted for their favourite products and CWT To Go TM was the winning app from a shortlist of eleven nominees.

Read more: CWT To GoTM voted most Outstanding App 2012 by business travellers  

Active Network launches StarCite® ‘Meeting Locator’ strategic meetings management technology

Active Network Inc. has launched Meeting Locator – an intelligent, easy-to-use tool that helps meeting planners and travel managers make well-researched and informed decisions when choosing destinations for any business event. Now available as part of the company’s StarCite® strategic meetings management (SMM) platform, Meeting Locator quickly delivers advice based on global data from the industry’s leading travel and meeting spend platforms.

Read more: Active Network launches StarCite® ‘Meeting Locator’ strategic meetings management technology

New tool allows hotels to monitor, measure and make sense of online ‘chat’ about their brand

BDRC Continental today launches PillowChat, the social media monitoring, response and customer sentiment analysis tool for the hotel sector. Providing the ability to measure social media activity comprehensively, PillowChat delivers clear, actionable insights about consumer perceptions at both brand and hotel levels.

Read more: New tool allows hotels to monitor, measure and make sense of online ‘chat’ about their brand