World’s first online venue diagnostic tool goes live

Ahead of its official European launch at ibtm world in Barcelona next week, VeDi™, the world’s first online diagnostic tool designed exclusively for venues, goes live today.

VeDi™, a product of the Sequoia Partnership, is a cost-effective online version of their large-scale audit, Venue Diagnostic, which has been successfully used by venues across Europe, including Emirates Stadium, ICE Krakow Conference Centre and Amsterdam Arena, since 2016.

VeDi™ has been designed with input from a group of experts from a number of leading venues and event professionals to identify strengths, weaknesses, and areas of development within a venue. In addition, the tool will provide recommendations on how to sustain and grow existing business. By answering the questions in the online assessment, VeDi™ assists to identify new and innovative ways to develop a successful sales and marketing strategy within a venue.  

“Ultimately, we’ve created VeDi™ to be a cost-effective solution for venues looking to develop, analyse and improve their business plans,” says Samme Allen, Managing Director of Sequoia Partnership; “It grows in value as a benchmarking tool, allowing venues to measure their growth and success year on year, and is something I wish I had been able to access when I was managing venues”.   

The simple online system enables users to go to and complete a series of questions, across five sections, which then generates a personalised report detailing the venues comparative performance along with key recommendations for improvement.  

VeDi™ focus group member, Gary Payne, Director of One Great George Street in London, also says; “The process was very easy and quick to complete with simple concise questions, and the final report has really helped us develop our strategy moving forward. Most venues don’t have the time or budget for expensive consultancy fees, so using VeDi™ means venues can take more ownership of their strategy.”

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